Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday Discounts!

Hi everyone!

Black Friday is almost here! You don’t want to miss out on the big deals for this year!

Have you already thought if you are going to buy anything during this year’s Black Friday deals? What are you looking for? Maybe books, webinars, makeup, skincare, and so much more!

Personally, I am not sure if I will be buying anything this year. I haven’t found anything that I find so appealing that I must have it! Hahaha

But there are some great deals, especially these by Day Translations and Day Interpreting!

If you are looking for discounts in the service fields, specifically on translations and interpreting services, you’ve found them!

From November 1st until this Friday, November 25th (yes, Black Friday day!), Day Translations is offering 15% off all their services. Find out more here:

And Day Interpreting is offering a $15 credit for new clients to use on their on-demand interpreting services. Day Interpreting is actually an App/Dashboard in which clients can request video or phone interpreters in 190 languages 24/7 for any area of expertise: legal, healthcare, education, business, etc. You can find out more here:

What do you think? These are two great deals but hurry up because they end on Friday, so make the most out of them!

Let me know in the comments if you used any of these coupons and how was your experience! Also, don’t forget to hit the subscribe button!

Remember these are unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above. Don’t let these opportunities slip right through your fingers!

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday Around the World

Hi everyone!

Continuing with our special theme for November, let’s learn more about the “Black Friday” celebration around the world.

According to Black-Friday.Global, in the autumn and winter season, Black Friday sale plays an important role not only in terms of e-commerce turnover but also in the activity of shoppers. At the beginning of November, small and middle-sized businesses, as well as bigger players on the market, begin Black Friday preparations. They announce huge sales to take place at the end of November, in both online and brick-and-mortar stores.

Curiously enough, merchants claim that this is not entirely about the fight for increasing their sales. In a sense, sellers and buyers swap places during Black Friday. In normal circumstances, customers gain benefits by shopping regularly and thus asserting their loyalty. In November, stores are the ones that must prove loyalty toward their clients, which can be assessed with regard to the level of rebates and availability of highly discounted products.

In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days. It may sometimes start on Thursday and continue until the end of the week, or even the month. In an attempt to grab consumers’ attention, some stores start the so-called presales as early as Monday. Nevertheless, in most countries, the peak of shoppers’ interest falls on the same day. Google Trends data for 19-25 November 2018 shows that one-third of all queries related to Black Friday sales were recorded on Friday. Nevertheless, the interest of customers starts to grow on Wednesday and fades on Sunday.

Unlike the United States, citizens of other countries do not usually have a day off on Black Friday. Although peaks in online shopping activity in various countries are slightly different, generally they fall in the morning and evening according to Black-Friday.Global data for 2018.

On the other hand, in countries like Turkey, Finland, Greece, Singapore, and Hong Kong, Black Friday seems to have been much-anticipated — based on the fact that most of the shopping was done right after midnight.

What is the trend like in your country? Do you get a sale on that day? Does it last just one day or several days? I’d love to hear about your experiences in the comments, and don’t forget to subscribe!

And to celebrate the sales bonanza spirit of the day, this year Day Translations and Day Interpreting are offering unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above.

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday History

Hello everyone!

Believe it or not, Black Friday is just a few weeks from now, so today I wanted to talk about its history.

According to History.com, The first recorded use of the term “Black Friday” was applied not to post-Thanksgiving holiday shopping but to the financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. Two notoriously ruthless Wall Street financiers, Jay Gould and Jim Fisk worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free fall and bankrupting everyone from Wall Street barons to farmers.

The most commonly repeated story behind the Thanksgiving shopping-related Black Friday tradition links it to retailers. As the story goes, after an entire year of operating at a loss (“in the red”) stores would supposedly earn a profit (“went into the black”) on the day after Thanksgiving, because holiday shoppers blew so much money on discounted merchandise. Though it’s true that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Friday’s origin is the officially sanctioned—but inaccurate—story behind the tradition.

The real history behind Black Friday, however, is not as sunny as retailers might have you believe. Back in the 1950s, police in the city of Philadelphia used the term to describe the chaos that ensued on the day after Thanksgiving, when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year. Not only would Philly cops not be able to take the day off, but they would have to work extra-long shifts dealing with the additional crowds and traffic. Shoplifters would also take advantage of the bedlam in stores to make off with merchandise, adding to the law enforcement headache.

By 1961, “Black Friday” had caught on in Philadelphia, to the extent that the city’s merchants and boosters tried unsuccessfully to change it to “Big Friday” in order to remove the negative connotations. The term didn’t spread to the rest of the country until much later, however, and as recently as 1985 it wasn’t in common use nationwide. Sometime in the late 1980s, however, retailers found a way to reinvent Black Friday and turn it into something that reflected positively, rather than negatively, on them and their customers. The result was the “red to black” concept of the holiday mentioned earlier, and the notion that the day after Thanksgiving marked the occasion when America’s stores finally turned a profit. 

The Black Friday story stuck, and pretty soon the term’s darker roots in Philadelphia were largely forgotten. Since then, the one-day sales bonanza has morphed into a four-day event and spawned other “retail holidays” such as Small Business Saturday/Sunday and Cyber Monday. Stores started opening earlier and earlier on that Friday, and now the most dedicated shoppers can head out right after their Thanksgiving meal.

Do you celebrate a “Black Friday” where you are from? What do you think of its origins? Let me know in the comments.

And to celebrate the sales bonanza spirit of the day, this year Day Translations and Day Interpreting are offering unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above.

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX