Social Media, Translation

Social Media Tools

Hello everyone!

Today I want to share some of the apps and tools I use to design, edit, and schedule my social media posts.

I post daily on Instagram, Facebook, and LinkedIn, I use the same post for the three platforms. I also publish daily at least one Story on Instagram and Facebook, and at least two blog posts each month.

But this is not an easy task; it is like having another job on top of my translation work! This is why I use some apps and tools that help me make it a lot easier to deal with, and I hope it helps you the same way in case you are not using them or other similar ones already.

So, let’s get started!

First, I want to talk about design/edit apps:

crop person making notes in notepad
Photo by Ketut Subiyanto on Pexels.com

Canva

This is, by far, my favorite designing/editing app. I only started using it when I opened my IG business account, and it is the best thing I ever discovered!

I have a free account, not a premium one, but still, Canva offers tons of great designs and elements that you can use to make them your own.

It is definitely user friendly, and you can start designing right away. I highly recommend it.

Adobe Spark

This is another great app for designing posts. It doesn’t offer as many options as Canva with a free account, but you can make the most of it.

It is straightforward to use, and one thing that Adobe Spark offers for free that Canva doesn’t is that you can resize the design you chose! This is a big deal because you might find a design that you love, but it’s not originally in the size you wanted. When that happens, you just go to the “resize” option and pick from the menu the size you want, and voilà! It is ready!

Over

I haven’t used Over that much, but even as a free user, you can find a high number of fantastic designs both for regular posts and Stories. I might start using it more, so keep an eye on my Stories for some changes.

InShot

I use InShot mainly for creating videos out of images. This is the one I use to create my top nine posts videos every month! It is effortless to use, and you can add different effects, stickers, and music.

Lumen5

This is the one I use for making my IGTV videos based on my blog posts! Lumen5 uses AI to create videos from a link to your blog post or a script. The result is excellent but you still can edit it after the AI finishes creating it. You can change the media, the captions, music, and pretty much every element until you are satisfied with your video, and it’s for free! There’s a premium account, but I haven’t needed to use it.

Mojo

This one is mainly for IG Stories. It adds movement and music to your stories. The free version offers many templates that you can work with to add a little extra something to your Stories.

Impresso

This one, I also use it mainly for IG Stories, but you can use it for other posts since it offers different sizes for their templates. Their designs are immaculate and easy to edit and adapt to your needs.

Now, let’s talk about scheduling apps!

person hands woman pen
Photo by energepic.com on Pexels.com

Hootsuite

This one by far is my favorite scheduling app! The free version lets you post to three different social media accounts, and you get 30 free posts per month! It has a very user-friendly interface, and what I like the most is that you can schedule the post for the three different accounts at the same time! You don’t need to schedule the content for each social media account separately unless you are using different materials.

Later

Later is the first one I tried. It is nice, but the free version doesn’t offer as much as Hootsuite does. The main issue for me is that you can’t schedule the same post on the three accounts at the same time! You have to schedule them one by one, which takes more time.

Planoly

This one is only for IG, and I’ve used it for scheduling big square posts because it lets you see the post beforehand and check if the order of the images is correct. You can use it to schedule Stories posts, but only if you join the premium plan.

Creator Studio (from Facebook)

This one is only for IG and FB, and it is free. The only issue I’ve encountered with it is that sometimes it doesn’t publish your scheduled posts either on IG or FB, so you need to go into the account and post it manually, which is what you were looking to avoid in the first place. It is suitable for being free, but if you decide to use it, beware that it might not work correctly sometimes, so be prepared for it.

Finally, let’s talk about Project Management tools (yes, Project Management for social media!).

person using a mac book pro
Photo by Vlada Karpovich on Pexels.com

Asana

Asana is a fantastic Project Management tool. I was introduced to Asana through #FluentU since this is the PM tool they use for work, and it never occurred to me that I could use it for managing my social media posts until Elise Darma made a video about it! Then it hit me…this is a great idea!

You can create projects and tasks within those projects and give them different layouts. For my “Social Media Posts Project,” I use the “board” layout because it allows you to see all of your posts in one place! This is helpful for when you are planning your content, and you can go back and check if you already used a particular image, quote, or post. For each post, I create a task, and there I include the image or video to be used, as well as the caption and hashtags. Then when I schedule my posts on Hootsuite, I only have to copy/paste the caption and look for the image in my PC, and it’s ready to go!

You can also create templates. I have one for my blog posts, in which I have included all the steps necessary to publish my new blog, so when I am working on a new blog, I only duplicate the template into my “Blog Posts Project,” change the title and add due dates for each step or subtask. Asana sends you reminders for the tasks you have to accomplish each day until you finish the primary task (in this case, the new blog post), and then you mark the task as complete, and that’s it!

Do you use any of these apps and tools, and what has been your experience with them? Do you use other apps and tools not mentioned here? Let me know in the comments; I’d love to hear about your experiences and maybe about new apps and tools that I haven’t tried yet! Also, don’t hesitate to contact me through the contact form below, in case you want to know more about these apps and tools and how to use them.

And if you want more tips about Social Media, check out my blog post: Social Media for Translators

Until the next time, take care and stay safe!

XX

 

 

 

 

Sin categoría, Social Media, Translation

Free Learning Resources

Hello everyone!

I don’t know about you, but I love to learn new things and improve my languages, translation, and marketing knowledge.

There are great and free resources online that we can use to learn more. Here are some examples of the ones I use.

Podcasts

Podcasts are such a great free resource for getting tips for your business. As a translator, I find them helpful. They have provided me with such incredible insight, and it’s always great to hear about the experiences of other translators.

My favorite podcasts are:

  • Smart Habits for Translators
  • Marketing Tips for Translators
  • Translation Confessional
  • Freelancers & Entrepreneurs by Paul Urwin

You can find them all on different podcast platforms like Spotify and Apple Podcasts.

selective focus photography of gray stainless steel condenser microphone
Photo by Magda Ehlers on Pexels.com

Webinars

There are thousands of free webinars out there that you can watch either live or recorded, with incredible content. You just have to search for the subjects you’d like to learn more.

When it comes to marketing, specifically for Instagram, I love Elise Darma’s videos. They are short but packed with useful information. I could say that almost everything I know about IG marketing, I learned it from Elise! You can find her videos on IGTV and YouTube.

Of course, I also look for webinars about translation. There are great ones on ProZ TV, both recorded ones and live ones. ProZ is always putting together live webinars for translators that talk about current issues and how to improve yourself.

I recently started participating in webinars organized by Tess Whitty and Virginia Katsimpiri. Virginia has a Facebook page group; she mentors translators to get better at what we do. Tess focuses more on marketing for translators; she has a vast experience in that field and knows how to apply it for translators.

Other sources of free webinars are Later and Hootsuite.

Online courses

Not the same as webinars, they refer to longer courses (with several lessons) that you can take on different subjects.

I just finished a Digital Marketing course at Shaw Academy. I took and advantage of the free month you get when you subscribe, precisely the time I needed for the eight lessons (two per week) of the course.

Tutorials

I think the primary free resource for tutorials is YouTube. With millions of videos at your disposal, you are sure to find a tutorial that interests you.

From how to use Google Ads to how to set up your Wi-Fi router, there is no excuse for not learning something new with all the content available. The only problem might be where to start? Just make sure that you search for content that interests you.

adult app channel connected
Photo by Pixabay on Pexels.com

Can you think of more free learning resources for translators and freelancers in general? If so, leave the information in the comments, and I will share them on the following blog post.

I hope you find this information useful, and don’t forget to like and subscribe to my blog!

Until next time, take care and be safe!

XX

Sin categoría, Social Media, Translation

Let’s Talk Pandemic

Hello everyone!

Today I want to talk about how the pandemic is being handled in our countries and what we think about it.

In Guatemala, for almost two months now, we have been on complete lockdown, and for about a month and a half, we’ve also had a curfew. For a month, it was from 4:00 PM to 4:00 AM, and for the past two weeks, it’s been from 6:00 PM to 4:00 AM. Also, during the curfew, we cannot travel from one State to another.

We have about 600 cases of infection, and from those around 20 have died, and 60 have recuperated.

Our new president (started in January of this year, poor guy!) is a doctor, so I think this helps because he understands the risk and dangers better. Of course, this doesn’t mean he has all the answers; I don’t think anyone does.

health workers wearing face mask
Photo by cottonbro on Pexels.com

I was chatting with my friends in Italy, and they agree that the problem there is that everyone thought they were just more cases of the flu, which had been affecting the country since October, so they were completely unprepared for the pandemic.

Although pandemics like this one have existed before, this is the first time I have experienced it, and I guess most of you hadn’t either. These are unprecedented times for almost everyone.

What about the economy? Ours has been harshly affected, with most businesses closed, especially small businesses. Many people have been laid off because of the situation (one of my brothers included), and the surviving ones are supermarkets, pharmacies, banks, and those that offer delivery services like most restaurants.

But also, people are trying their best to survive by selling masks, antibacterial soaps, groceries, and other first need items to have an income during the quarantine.

In many countries, authorities have said that the restriction measures will slowly start to disappear as of next week. Our president calls it a little “gift” if we behave well this week.

But, are we ever going to be able to go back to “normal”? Is there now a before and after coronavirus? What will our new “normal” be like?

During the Bubonic Plague, for instance, social distancing and isolation were practiced, but after a while, people went back to the same interactions they had before the pandemic. Is that going to happen to us? Are we going to be able to hug and kiss our loved ones again? Are we going to be able to shake hands again?

As someone from a Latin American country, being affectionate is part of my culture, it’s in our blood! So, the thought that we might not be able to show affection to our loved ones as we once did, it is heartbreaking.

What do you think will happen? Will things go back to the way they were before, or are we going to have to get used to a new “normal”?

pexels-photo-3952231.jpeg
Photo by cottonbro on Pexels.com

Let me know in the comments, and for further information on the pandemic check out my two previous blog posts: Work in the Time of Covid-19 and What To Do During The Quarantine

I do hope my next post will be about good news on how we defeated COVID-19 and how we are slowly but surely getting back to our old ways but in a better and healthier way.

Until the next time, take care and stay safe!

XX

Sin categoría, Social Media, Translation

What To Do During The Quarantine

Hello everyone!

So, nothing has changed much since my last post. Most of us are still in quarantine because of Covid-19, and this might continue for a while.

Which brings the question: What to do during the quarantine?

There’s plenty to do, depending on everyone’s circumstances, but here is a list of things that have helped me through this time.

Working

I’m lucky enough to be a freelance translator and to have been working from home for over two years. This means I didn’t need any time to adapt to remote work, but I’m sure this not the case for everyone.

Regardless, it is vital to fall into your work-from-home routine. Make sure to work as if you were in the office (same schedule), don’t waste too much time and set daily tasks and goals.

Remember that you’re not a remote worker, you are just trying your best to work from home due to extraordinary circumstances.

person using macbook pro on table
Photo by Anna Shvets on Pexels.com

Eating Healthy

Being at home all day could make you fall into bad habits, like eating unhealthy snacks. I know this one is hard to follow, but make sure to have plenty of healthy snacks like fruit, yogurt, and nuts. Also, drink lots of water.

Exercising

Whether you had a workout routine or not before the quarantine, you should start one. Working from home is very sedentary, so we need to move! It doesn’t have to be something too complicated or elaborate, just standing up to stretch out and walking around the house can get your heart rate going.

Reading

This one is for those of you who like to read. I love to read, and lately, I’ve also been listening to audiobooks, which you can do while you work out or take a break. If you enjoy reading, I highly recommend Scribd, it has a wide selection of books and audiobooks, and it offers a 30-day trial period.

Catching up with podcasts, webinars, and tutorials

Do you need to catch up with lots of podcast episodes? Have you been putting off some beneficial webinars and tutorials? Then go ahead and start catching up with them, you’ll probably learn some interesting tips related to your industry while being entertained.

Video chatting with family and friends

Being apart doesn’t mean not communicating with our loved ones. We have plenty of apps to choose from to video chat with anyone in the world, so use them and make sure to stay in touch and show love.

selective focus photo of man in brown button up shirt holding talking on the phone
Photo by Andrea Piacquadio on Pexels.com

If you are spending the quarantine with family, make sure to spend time with them, you could play games, watch movies, play in the garden or outside if allowed.

Also, remember this is not a productivity challenge; you don’t have to do right now everything you haven’t been able to do. You also need to rest, so take it easy.

This won’t last forever, so let’s try to make the best out of it! You should check out my previous blog post Work in the Time of Covid-19 to learn more about remote work during this pandemic.

Until next time, stay safe, and don’t forget to subscribe!

XX

Sin categoría, Social Media, Translation

Work in the Time of Covid-19

Hello everyone!

I suppose it’s impossible not to write about Covid-19, which is what everyone else is talking about these days.

But I wanted to address it more in the way of how the almost worldwide quarantine has put remote work in fashion.

health workers wearing face mask
Photo by cottonbro on Pexels.com

For those of us who were already working as freelancers from home, nothing has changed that much, except the fact that we can’t go out as much as we did before, especially on weekends.

So, now that this has happened, will companies and other industries appreciate more the value of remote work?

I think they might. Just because you work from home, either as an autonomous freelancer or as a company’s employee, doesn’t mean that you can’t be productive or that the company you work for will suffer any losses because you are not in the office.

Nowadays it almost seems ridiculous that remote work isn’t more popular among companies. Only very few accept this kind of work, some of them not even full-time, but just a day or two per week.

But now that almost everyone is forced to work from home, opinions may shift. Companies and industries might realize that remote work is not as bad as they thought it would be and might implement it on a larger scale. After all, we don’t know if another emergency like this one might hit us later on, and we do need to be prepared.

woman smiling while using laptop
Photo by Andrea Piacquadio on Pexels.com

After working for many years in an office, it wasn’t easy for me to transition from that into full-time working from home. It took time to get used to it, and I am sure many of you out there are having a hard time with this, but believe me, you’ll be fine. Just be patient and make sure to establish your work routine, this will help you to keep busy, and you’ll see that your productivity will be the same or maybe even better than working in the office, it is all up to you.

If you want to read more about remote work, read my previous post Working from Home

I hope you are all safe and healthy, and we definitely can do this together! And yes, the title of this post is a little homage to my favorite author, Gabriel García Márquez. Can you guess why? Let me know in the comments.

Until next time take care and remember to subscribe to my blog!

XX

 

Social Media, Translation

Women’s Day 2020

Hi everyone!

We have just celebrated this year’s International Women’s Day, and we are still celebrating Women’s History Month.

But it feels like a day or even a whole month is not enough to appreciate the awesomeness of women.

I pride myself on knowing amazing women, including my mother and my closest friends. Without each other’s support, we’d be not standing where we are today.

Women are referred to as the “weak sex,” but there’s no weak bone in our bodies. We are stronger than we seem, even amid our tears. We believe in change and in becoming better persons.

We want to share and spread our happiness with everyone around us and be a beacon of light for those in darkness.

But we also need that light, that encouragement from other women in our lives. We need the inspiration of those trailblazers who opened doors and paths for us, as we continue in their footsteps for the future generations.

We are hardworking, loyal, sensitive, all wrapped into one. We are free to live our lives as we see fit and fight to make sure our rights are granted and respected.

We lose loved ones and battles along the way, but we don’t lose hope. We keep going nonstop for as long as it takes.

We give away our hearts completely, even to those who don’t deserve them, but we don’t let that discourage us. We mend, we heal, we move on.

I am proud to be a woman, and I wouldn’t have it any other way!

Share with the women and men in your life; let’s all stand together!

Sin categoría, Social Media, Translation

Top 3 Mistakes New Freelance Translators Make

Hello everyone!

Today I want to talk about a subject that we don’t discuss often, but it is crucial in our industry: the top mistakes we make when we start in the business.

Let’s face it, we’ve all been there, we’ve all been new and many times lost when we get started.

It’s not easy for a freelance translator to get started. There’s so much competition out there, which makes it difficult to stand out. “How am I different from other English <> Spanish translators?”, that’s the first question I asked myself when I started working as a freelance translator, filling out a significant number of profiles in different translation platforms.

design desk display eyewear
Photo by energepic.com on Pexels.com

Talking about platforms, check out my ProZ.com and Upwork profiles. These are excellent platforms to get work, especially if you’re starting in the business.

So, here are the Top 3 Mistakes New Freelance Translators Make:

Not pointing out what makes you different

When you are filling out your online profiles or updating your resume, make sure you explain what makes you different, better, or unique than your competition. It could be a specialization that not many others have; it could be your years of experience or some of the clients you’ve worked with before. No matter what it is, showcase it in the best way possible.

Accept meager rates

This is a controversial one because obviously when you are starting, you don’t have a lot of experience and both agencies and direct clients will probably offer you lower rates. It’s ok to start like this, but make sure that as your experience grows, so does your standards; you are entirely entitled to it and sometimes it’s fine to say no. For more on that matter check out my post How to Say No

Accept projects that you can’t handle

As a newbie in the business, the best feeling in the world is when you get your first big project! It is a milestone, but you have to be careful about accepting projects that you might not be able to handle. Sometimes we get a big project and we all think about the big payment it will bring, but we need to be very aware of the deadline and the kind of project it is (does it fall within your expertise?).

You might start working on it and then realize that you won’t be able to meet the deadline because it is more complicated than you anticipated. I believe that honesty is the best policy, so if something like this happens, make sure to communicate with the client and negotiate a new deadline immediately.

As you gain more experience, you’ll be able to tell at a glance whether you can take on a project or not and say to the client from the beginning about it.

group of people raising right hand
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I’m sure you think there are other mistakes newbies make, but I think these are the top 3, at least in my experience.

Let me know what other mistakes are critical and let’s start a conversation!

Until the next time, don’t forget to subscribe to my blog to receive the latest posts directly in your inbox!

XX

Content Localizer, Sin categoría, Social Media, Translation

Do What You Love

Hello everyone!

Tomorrow is Valentine’s Day, but I don’t want to write about couples and significant others, I want to talk about doing what you love and loving what you do.

Not all of us get the opportunity to do what we love, at least not all the time. This means that we often have no choice but to settle for whatever is available.

And this might work for a while, but sooner rather than later we realize that we can’t be completely happy and fulfilled unless we get to do what we love most in the world!

So, the first step is to figure out what we love to do. What is our passion? What is that thing that we can see ourselves doing for the rest of our lives? Is it writing? Designing? Translating? It doesn’t matter what it is, what matters is to make it happen.

I know… many times that means to take a leap of faith but we shouldn’t settle for anything else! We’re talking about our future happiness and that’s a big deal.

Depending on your passion, you should start a plan that leads you to it. It could be something simple like if you have a full-time job that you settled for, start doing what you love during your free time.

Once you position yourself in the market and start getting more clients and work, try to transition to a part-time job. And when you feel completely ready to take the leap… just go for it!

It won’t be easy, it’ll require big sacrifices and lots of hard work but if you believe in yourself and in your passion, don’t let anything slow you down or stop you.

Yes, having a job it’s important, making money matters, but why not have all of that by doing what you love to do? Just knowing that every morning when you wake up you’ll get to do what you love, it will make you not only very happy but also highly productive.

You might want to read my previous post Why Am I a Translator? to find out more about my passion.

We all perform better when we’re happy, and that happiness will spread to all the aspects of your life!

Celebrate Valentine’s Day, but don’t forget to love yourself and what you do.

I can’t wait to read your comments and don’t forget to subscribe to my blog to be among the first ones to know when I publish a new post!

XX

 

 

 

Sin categoría, Social Media, Translation

3 Tips for Freelance Translators

Hello everyone!

This time I want to give you some tips I’ve learned along the way about being a freelance translator.

I probably don’t have the answers to everything, but I thought I could give some advice, from my own experience to those struggling to be freelance translators.

One of the first things you need to learn as a freelance worker (translator or otherwise), is to be disciplined, primarily if you work from home. The transition from working in an office to working at home can be difficult if you don’t commit yourself to a routine.

So, let’s talk a bit more about discipline:

You need to set a schedule. Just because you work from home doesn’t mean that you can slack around. Establishing a program will help you commit to your work.

Avoid distractions. You are bound to get distracted when working at home, so you need to find a private space where you can focus. You should also keep away any distractions like your phone (for no business-related matters), tablets, games, etc.

Make sure you have everything you need in your space. This will help you avoid more distractions by getting up and look for something and you end up being gone for more time than you should have.

Now let’s move to being organized.

Before you start your day, make sure that you have a plan for it. I know things can change out of nowhere, but having a schedule helps you to accommodate better anything that was not planned for the day.

What are your tasks for each day? What should you accomplish by the end of the week? Writing all this down will make you feel you have more control over your work and your goals. You can do this on your computer calendar, or if you prefer, in a notebook.

By the end of the week, you should go through your daily and weekly plans. Mark as done those you accomplished, and make sure to reschedule the ones that you weren’t able to meet for the next week. This won’t take long and it will help you stay focused on your goals.

My third and final tip, for today, is being persistent.

Set your goals and your plan to achieve them. This will help you to figure out what actions you need to take.

Starting in this business is not easy. It takes a lot of hard work, rejections, and failures, but you will learn a lot from this, and you need to turn the negative things into positive learnings.

Don’t give up. Sometimes, especially when you’re not landing any projects, you’ll undoubtedly feel like quitting. But this happens to everyone. It occurred to me, and now I can assure you that my persistence paid off.

I might return with more tips; in the meantime, I hope you find these helpful. Also, check out my blog posts about What Not to Do with Clients and How to Say No

I’d love to hear your thoughts about this post and what content you’d like to see in my blog. Let me know in the comments and don’t forget to subscribe.

XX

 

Sin categoría, Social Media, Translation

New Year’s Resolutions

Hello everyone!

I’m back!

I must say I had an excellent social media hiatus and now I’m back with more energy than ever to start #2020!

Of course, as the new year starts, everyone talks about their resolutions. What they will accomplish that weren’t able to do last year, or the year before that, or the year before that, etc.

I’m not a big fan of resolutions because sometimes you can create expectations that are too high, and you’ll never be able to accomplish them, which will only lead to frustration.

If I’m going to make any resolutions, I want them to be as close to reality as possible and to be attainable.

So, here is my attempt at five simple new year’s resolutions:

  1. Keep my full-time job by doing my very best work, improving myself and always being open to learning new things I can help with.
  2. Continue to grow my business by networking with more potential clients and not depend only on what I have now.
  3. Make more connections, not just through social media but also face to face. We’re so used to all the electronic media available that we forget that real people are on the other end, people we should meet and connect with.
  4. Read more books! Not just about my field, but about any subject I find interesting and helpful, both personally and professionally. And keep on learning!
  5. Get rid of the negativity! Whether it comes from within me or from the outside, make sure to get it out of my life and focus on the positive side of things.

What do you think? Not that bad?

I think that if I keep it short and simple, I have better chances of achieving them. It is better to concentrate on a couple of doable things than on dozens of things we’ll never have time to reach.

What about you? Are you making any resolutions this year? If so, which ones? Feel free to share them in the comments; I’d love to hear about them.

This is it for today; I wish you all the best for this year! Be strong and never give up on your dreams! You can accomplish anything you put your mind and energy into!

Until next time, take care and don’t forget to subscribe to my blog.

XX