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Sin categoría, Translation

Agency vs Direct Client

Hello everyone!

This time I want to talk about the differences in working as a freelance translator with a translation agency versus working with a direct client.

In my experience, you can have a good working experience with both, but there are some important differences.

Let’s do pros and cons lists for both!

advice advise advisor business
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Pros of working with a translation agency:

  • Usually, they are big companies with experience in the field.
  • They tend to be more trustworthy when it comes to payments (there are exceptions) and offer several payment methods.
  • Their client portfolio can include important corporations that prefer to work with agencies than directly with a translator.
  • Some agencies are a big deal in the industry, and if you manage to work with at least one of them, it can be a great addition to your resumé.

Cons of working with agencies:

  • They tend to pay really low rates because the biggest part of the clients’ payments is for them.
  • They take longer to pay. Normally, agencies can take from 30 to 60 days to pay, which is quite a lot of time, especially if this is your only income.
  • Sometimes you might get to work with a difficult PM or with different PMs for each project, which can create doubt and confusion.
photo of woman using her laptop
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Pros of working with direct clients:

  • Their rates are better because there is no middle-man involved.
  • They can pay faster, some pay within days of receiving the translation, it depends on their internal payment procedures.
  • You get to work directly with the person who needs the translation, so the communication is much more direct and flows with ease.
  • They tend to offer long-term projects, that in the end are way more convenient than a bunch of little projects here and there.

Cons of working with direct clients:

  • They might not respect your “working hours”. If they need to tell you something they consider urgent, they probably write or call you at any time of the day, even during the weekends.
  • Sometimes, if they are not familiar with how translation works, they might ask for really ridiculous deadlines. Who hasn’t had a client asking for an “urgent” translation for “today” at 5 pm on a Friday? 😉
  • You have to do some research to see if they are reliable, especially when it comes to payments. You can ask colleagues who have worked with them or even asked them for references (if they ask you for references, you can do the same!).
  • If your primary contact is not familiar with your work, you might find it hard to make them understand why the project would take as long as it would and why the cost is what it is.

There are many more pros and cons, I am just presenting a short version of it, but if you can you think of any other important pros and cons, let me know in the comments!

In the meantime, have a great day and I cannot wait to hear all about you! Remember to subscribe to my blog!

 

 

Brand Ambassador, Social Media, Translation

Brand Ambassador

Hi everyone!

In my last blog post of the year, I’d like to talk about my experience as Brand Ambassador for Bright Swimwear, a Swedish-based boutique brand.

A couple of months ago, they reached out to me to become their Brand Ambassador. To be honest, I thought it was either a mistake or a scam, or a joke. This had never happened to me before, and I didn’t think my IG content showed in any way that I belonged in that category.

So, I very polity declined, stating that I did not consider myself to be the right person for the task.

But a couple of weeks after that, they wrote again, explaining what their brand and Brand Ambassador program are all about. Once I had this information and checked out that both their website and IG account were legit, I decided to take the leap!

For someone like me, who is very shy and doesn’t like going around showing herself in pictures or videos, accepting to pose in a swimsuit was a major commitment.

I had to, first, overcome my fear of showing myself in pictures. I always feel like I don’t know how to pose or what to do with my hands. I always take weird pictures, so I knew I would need help from friends and family to make it happen.

They are the ones who ultimately convinced me to participate. They said it would be an adventure, and I would also have the opportunity to expose my brand to a broader audience.

Once I accepted, I got my discount code to share it with my family, friends, and followers. Of course, I also got one of their swimsuits, the Cora. For as long as I can remember, I always wanted a red swimsuit, and now finally, I have one!

And not just any swimsuit. They are all eco-friendly and handmade. They use the leftovers of the fabric to make the cute little bags the swimsuits come in. I must say it is the best swimsuit I’ve ever owned!

Weeks went by, I got my swimsuit, but now I needed to plan the photoshoot. Not an easy task, I had to find a beautiful place, preferably with a pool, that wasn’t too far away from the city.

It took some help and time to find the perfect venue. Of course, I also needed a good photographer. For this again, my family and friends stepped in. They even did my makeup and hair! I felt very fancy by the time they finished dolling me up!

Then came the day for the photoshoot. It was on a glorious Saturday! The weather in Antigua Guatemala, where the venue, Aqua Antigua, is located, was the most amazing I had ever experienced there. It got really hot too, which made the posing a bit difficult (too much heat and sweating). So, we took brakes, until finally a nice wind came along and helped refresh the environment.

I had so much fun and ended up so tired! I had no idea that posing for like over 1,000 pictures would wear me out, but it sure did!

The other tiring task was to choose from all the pictures taken, the ones that would actually appear on my social media accounts. It wasn’t an easy task, believe me. But in the end, I chose according to each of the posts I made. I am happy with the decision I made; I genuinely believe I shared the best pictures of myself I’ve ever seen (my friends and family also agree on that!).

If you haven’t seen my post, reel, and story, make sure to visit my Instagram profile. The pictures in this post are also from the same photoshoot and haven’t been shared before!

My gift for you is a 15% discount code to buy any swimsuit from Bright that your heart desires. My code is: ILDU15

Let me know in the comments if you buy a Bright Swimsuit and what your experience with it is like.

By the way, if you don’t yet have a website and have been thinking about starting one, or if you’d like to create a new one, here is a gift if you do so with WordPress. If you use this link to start your website, you’ll receive a USD 25.00 credit towards the plan you choose: https://wordpress.com/refer-a-friend/9YVyPkAtvbLBWjAwkPxx/

Until next year, take care and stay safe!

XX

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Content Localizer, Social Media, Translation

Recap of the Year

Hello everyone!

December is already here, so I think it is time to do a recap of 2020.

I know this year wasn’t what any of us expected. A year ago, we were all full of hope for the new year that was about to start. COVID-19 changed our lives and the way we lived through this year.

Still, I should talk about the positive things accomplished this year. I tried to make the best of the situation; it is all we can do when things around us are out of our control.

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So, here I share some of the things I accomplished this year:

  1. This is my blog post number 57! I never thought I would get this far, but here I am!
  2. I reached 1,500 followers on Instagram! Another unexpected event. My goal was to make it to 1,000 followers this year, so those 500 extras are just the best gift I could ever receive! Thanks for my wonderful and loyal followers, you rock!
  3. I still have my full-time translation and localization job with FluentU. I feel blessed that this collaboration continues to grow.
  4. I had the chance to participate in a big translation project for the US elections. Don’t get excited; I didn’t translate any of Biden’s or Trump’s speeches; it was mostly about the school districts.
  5. I recently started a new collaboration with a Spanish LSP for the localization of a large project.
  6. I attended several webinars, online courses, and such. I feel like I’ve learned so much this year, but I know there’s still a lot more to learn!
  7. I read over 20 books this year! Thanks to Scribd, I was able to catch up with many books and audiobooks that I had wanted to read for years.
  8. I’ve started to be more active on LinkedIn. This is beginning to pay off, but I still have a lot of networking work to do.
  9. I am communicating more with fellow translators in Instagram. It has been such a great experience to get to know them better. There is a lovely community of translators on IG, and I am over the moon to be part of it.
  10. I changed my IG feed from all over the place to something more coherent with my brand.
  11. I began to use Asana to manage my social media posts, and I can’t believe I didn’t think of it before! It has helped me save so much time by being more organized.
  12. I started using Creator Studio by Facebook to schedule my IGTV video posts in IG and FB! I had no idea you could do that, and it is such a time saver! Plus, it’s free!
  13. Since I started out as a freelance translator, this is the first year that I’ve had a steady monthly income! This is such a massive milestone for me!
  14. I started a collaboration with Alessia Di Cunto to get some of my blog posts translated to Italian.
  15. I finally got my “link in bio” to showcase my most recent blog posts, social media accounts, and contact details.
  16. I discovered fantastic new podcasts! I posted about My Favorite Podcasts not long ago, but that list has definitely grown.
  17. I am happy to report that neither my immediate family members nor I have been hit by COVID-19 so far. But other family members and friends have suffered it, so I know how important it is to stay safe.
  18. Over 200 people like and follow my Facebook Page! I know it’s not a lot, but little by little 😉
  19. I’m taking better care of myself by using more organic and vegan products. Not just as food but also as products for my skin and hair. I am eating healthier and working out consistently, and I am taking more “me” time. I definitely can see the results already! You can read more about it in this post: Unwinding
  20. I am excited about a new collaboration, which I hope to share with you soon!
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So, these are some of the exciting and good things that happened to me this year. I’d love to know how this year has been for you and what good things brought you! Leave me a comment, and don’t forget to subscribe!

By the way, if you don’t yet have a website and have been thinking about starting one, or if you’d like to create a new one, here is a gift if you do so with WordPress. If you use this link to start your website, you’ll receive a USD 25.00 credit towards the plan you choose: https://wordpress.com/refer-a-friend/9YVyPkAtvbLBWjAwkPxx/

Until next time, take care and stay safe!

XX

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Social Media, Translation

New Clients

Hello everyone!

Today I want to talk about finding new clients.

I know what a struggle can be to find new clients, especially when you are starting out or under challenging circumstances, like the ones we are living right now with COVID-19.

And although it is difficult, it isn’t impossible. It takes a lot of hard work and dedication, but the results will be worth it.

First, I want to talk about finding new clients when you are starting as a freelance translator.

When you are starting, finding clients is a must. But being new in the business doesn’t make it easy, so here are a few ideas that might help:

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Your former employer.

Yes, if before starting to work as a freelance translator you worked as an in-house translator or had any other job, your former employer or employers could become your first clients or could help you find them. Always be in touch with them and talk about your plans. Most likely, they will help you.

They can also provide you with references, which will be unbelievably valuable when building your CV.

Direct contact.

Translations platforms like ProZ.com have directories of agencies that you can contact directly by email.

Make sure to prepare your CV and send it with the email, explaining the reasons why you’d like to become part of their team. You might get only two responses out of 20 emails, but that’s already a win.

Referrals from family, friends, and former colleagues.

Yes! Your closest circles of people can help you get your first clients. So, make sure that your family, friends, and former colleagues know that you are starting your own business and ask them for any referrals they might have. You’ll be surprised how effective this is.

Recommendations from other translators and former teachers.

Keeping in touch with your former translation teachers and classmates can pay out. They might end up recommending you to a client. Networking is always crucial. Make sure to do that!

Freelancers jobs websites.

You should register to different freelance jobs websites and platforms, like Upwork. And there are some made explicitly for translators like ProZ.com and Translators Café. Your profile should stand out from the rest, and always check them for new job postings or have them send you emails with new jobs information so that you can apply directly from your inbox.

Again, it might take some time before someone hires you, but eventually, people will start contacting you, and finally, they might become your brand-new clients.

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Now, let’s talk about find new clients when you are in a slow period of work.

When we have work for months, we might forget about networking to find new clients. So, when that last project is done, or the workload has decreased, you should start looking for new clients. Here are some ideas:

Reply emails asap.

If a new agency or client reaches out to you for a possible collaboration, make sure to answer as soon as possible. Remember that the translators who reply the fastest to a request are more likely to be considered for the job in this business.

Reach out to former clients.

You can send emails to clients and agencies you have worked with before but haven’t heard from in a while. Make sure to send a warm hello and ask them if they have any projects you can help them with. Tell them how you liked your past collaborations and how you’ve helped other clients recently.

Networking.

I cannot emphasize how important it is to network! Building authentic business relationships is the best way to get more high-quality clients.

Use social media.

Social media is a great way not just to position your brand; it can also help you find new clients. Make sure to follow Facebook groups relative to your fields of expertise. Use the LinkedIn filters to find agencies and companies to whom you could offer your services. Post quality posts on Instagram, and make sure to use the right hashtags so new clients can find you.

Attend online translation events and conferences.

This is a great resource for learning new things and meeting new people. Here you can find colleagues and potential clients by just participating and offering your services. It is also a fun way to interact while waiting for face-to-face interactions to be safe again.

There you go! I hope these ideas/tips can help you find new clients, no matter what stage of working as a freelance translator you are in.

Do you have any other ideas to get new clients? Please, share them in the comments so everyone can read them, and don’t forget to subscribe to my blog!

By the way, if you don’t yet have a website and have been thinking about starting one, or if you’d like to start a new one, here is a gift if you do so with WordPress. If you use this link to start your website, you’ll receive a USD 25.00 credit towards the plan you choose: https://wordpress.com/refer-a-friend/9YVyPkAtvbLBWjAwkPxx/

Until next time, take care and stay safe!

XX

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Social Media, Translation

How to Stay Motivated

Motivation is a key aspect of our lives. Without it, we would have a challenging time making it through each day.

But during these unprecedented times, staying motivated every day is harder than ever before.

So, what can we do to stay motivated through our daily routine?

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One thing that works for me is feeling good about myself. That means eating healthy, exercising, and resting.

Eating healthy doesn’t have to mean to be on an extreme diet or skip any meals. On the contrary, you shouldn’t miss or avoid a meal. A nice breakfast will prepare you to get started. A generous lunch will give you the energy you need for the rest of your day, and a light but nutritious dinner will help you to sleep better.

Of course, you can’t forget about snacks. You should have at least one at mid-morning and another at mid-afternoon. Nuts, dried fruits, and yogurt are three great snacks that will help you get from one meal to the next.

Coffee!! This is a major must for me to start my day. I don’t really need more coffee than the one I have with my breakfast to feel completely awake and ready to get started. If you don’t like coffee, it can be tea or any other beverage that helps you feel energized.

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As freelance translators, we spend most of our time sitting down in front of the computer. That’s why it is so important to keep yourself active throughout the day.

I start by exercising for 30 minutes every day, after breakfast, and before taking a shower. I do a mix of cardio, abs, elliptical machine, and weighs. I know it doesn’t sound as much, but this routine gets me going, and showering right afterwards feels amazing!

Throughout the day, I stand up at least every half an hour and walk around my workspace for a few minutes. This helps me to rest from the computer screen and sitting down for long periods of time. I also do some stretching and breathing exercises.

By rest, I don’t refer just to sleep. Yes, we need to have a good night’s sleep to feel good the next day; even a nap can help those who can manage to have one. But it also means resting from being sitting down and in front of the computer, taking enough time to have lunch, and making sure that we don’t end our day too late, and have time to disconnect from work.

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Listening to music while I work also keeps me motivated! I know it might sound a bit crazy, but listening to music and podcasts help me keep more focused on my work.

Another important thing is to have a workplace that you like and makes you feel comfortable. Make sure to decorate your space with things you enjoy, like plants, paintings, notes, pictures, anything that makes you feel happy whenever you go inside.

Of course, loving what you do is already half the battle won to keep motivated. When you have a job that you don’t like or even loath, nothing and no one will ever motivate you.

Also, make sure to take some “me” time. Whether it is having a spa day at home, or going out for a walk, or unwinding at the beach, taking care of ourselves is primordial to be motivated.

Although these tips might help you, you must figure out what keeps you motivated. Working from home and not having a boss or colleagues might make us feel unmotivated because there isn’t anyone telling us how great we are doing. We need to learn to do that ourselves; we don’t need other people telling us how great we are (except for our clients, of course!), we can do that by trying different things that might help us achieve it.

What motivates you? How do you keep yourself motivated? Please share your tips and experiences in the comments, and don’t forget to subscribe to my blog.

Until the next time, take care and stay safe!

XX

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Certifications, Content Localizer, Social Media, Translation

Unwinding

Hello everyone!

Today I want to talk about unwinding! Yes! It is crucial to unwind, rest, and disconnect from time to time.

I hadn’t taken any time off since the pandemic started until two weekends ago. We had a long weekend due to a national holiday on Monday, so my family and I decided to go to the beach for the first time in quite a while!

I also decided not to use my phone other than to take pictures. It wasn’t easy not to check it for any notifications from social media, emails, etc. But in the end, it felt great to be able to disconnect, even if it was just for a couple of days.

Thanks to this decision, I felt like I really rested and I had time to connect, not just with my family, but with myself! I hadn’t feel that relaxed in a long time. Just listening to the sound of the waves was magical!

We spent our days in the pool, under the sun, and then at the beach. There weren’t as many people as you would expect, but there were more than I thought due to the recent return to the “new” normal.

We rented a small villa with a private pool; this way, we could be safer than sharing a public pool. It was amazing to wake up every day and come out to find ourselves in paradise!

I forgot how necessary it is to unwind and take time for yourself and your loved ones. As freelancers, sometimes, we forget about this. But everyone needs a break from working; it doesn’t matter if you work in an office or from home.

Resting lets us recharge our energies and even help us to perform better! If we are tired and overworked, after a while, our performance starts to diminish. We cannot perform to the best of our abilities if we don’t get enough time to relax and disconnect.

It is incredible how not using my phone for three days gave me so much rest and peace. I know that it is important to always be there for your clients, but they also have to understand that we need time off. I always send them a message when I am going to be out of the office, and I leave an automatic message in my email in case someone tries to contact me.

When was the last time you took some time off? What do you like to do to help you relax? Are you able to disconnect when you are away on vacation completely? I’d love to hear your thoughts about this; please share them in the comments.

By the way, all the pictures in this post were taken by yours truly, they’re not stock photos, and no filters were needed.

Until the next time, take care and be safe!

XX

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Content Localizer, Social Media, Translation

The “New” Normal

Hello everyone!

I haven’t written about the pandemic for a while, and today I want to talk about the “new” normal.

Someone said to me that the “new” normal is the “new” abnormal. And he had a point. Things are not back to the way they were before COVID-19, and there is nothing “normal” about our new circumstances.

As I write this post, I can’t help thinking how a year ago things were just normal. October had just started; I was planning my birthday celebration (yes, I am an October baby!), and life seemed to be just going by as usual.

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I don’t think any of us imaged when the clock struck 12 on New Year’s Eve, that everything would change so drastically in 2020 and that almost everything we planned for the year would have to be left on hold or not done at all.

The “new” normal varies from country to country and city to city. Here in Guatemala, only recently did the government decided to reopen almost everything, even though there are still several new contagion cases every day, and the death toll continues to grow daily.

The best word to describe the “new” normal here would be “afraid.” We are still afraid to go out, especially to closed spaces filled with people. We are afraid of being too close to people. We are afraid of people who don’t wear masks. We are afraid of people who cough and sneeze.

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This means that shopping malls, restaurants, and other recently reopened venues, are not as crowded as they were before the pandemic. Also, they cannot admit the same amount of people they did before.

But living in the “new” normal also means that we need to learn to live with this coronavirus and try to lead our lives as usual as possible but without forgetting about everyone’s safety.

This means not overexposing ourselves. The need for safety has made online shopping rocket since the pandemic began. Many businesses had to adapt to selling online to not lose their niche and clients. I think now we all feel safer shopping online than going to a store or shopping mall when we can do everything from home.

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We are also getting used to wearing a mask, washing our hands more often, and keeping our distance. Today, that seems easier than it was when it all first started. I think most of us want to keep not just ourselves safe, but also our loved ones, especially those who share our household.

And it can also mean that we have learned or discovered skills that we didn’t know before. Like, I learned how to cut my hair since the hair salons were closed for so many months during the lockdown. I like it so much that I have continued to cut it myself even though salons are open again. I’m like, “Why go to a salon if I can do it at home?” hahaha.

Only schools and a few other places remain closed, and they probably won’t reopen until 2021. Although some companies have decided to reopen their doors to their employees, others have preferred to keep their employees working from home to avoid any problems.

How is the “new” normal in your country and city? Are people adapting properly or are there problems? Have you learned any new skills? I’d love to hear about you, so don’t be shy and leave me a comment.

Don’t forget to subscribe to my blog to get the latest posts directly in your inbox!

Until next time, take care and stay safe! We’ll make it through together!

XX

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Social Media, Translation

International Translation Day 2020

HAPPY INTERNATIONAL TRANSLATION DAY!!

Believe it or not, another year has gone by and today is time to celebrate again the International Translation Day, which is also the Feast Day of St. Jerome, the patron saint of translators, archaeologists, Biblical scholars, librarians, and students.

Last year, I wrote about how things were going for the ITD; you can read my post here International Translation Day 2019

Today I want to talk about how things are after another year! In my previous ITD post I talked about starting a new long-term project with a direct client. I am happy to let you know that it has turned into a full-time translation and localization job!

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That job is with #FluentU, a website/app for learning languages. I am officially their Content Localizer for English to Spanish. Despite the name of the position, my main job is to translate the interactive captions of the videos they use to teach English to Spanish speakers from Latin America.

I also support other services, like checking that the images for the words used in Spanish correspond to each word’s meaning, and that they are not offensive. I have also support, from time to time, the English, Italian, Chinese (yes, that’s right!), and Portuguese services. Right now I am supporting the Portuguese service (which is relatively new) finding new videos in #YouTube for beginner learners.

Last year I also talked about social media. In May of this year, just a year after I started my business account on Instagram, I reached 1,000 followers! I could not believe it! I wanted to hit that mark, but I didn’t think it would happen in a year’s time. Right now, I have a little over 1,300 followers and the community keeps on growing!

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My Facebook Page and LinkedIn account have also grown during this past year. Not to the numbers of Instagram, but slowly I am also building two unique communities there.

I am also working on a long-term project translating materials for the US elections. Don’t get excited; it is only for School District elections! Still, I’ve learned a lot with this project, especially about how important translation is for an election, how leaders need to be understood by all the voters.

Of course, I still work daily on reaching new potential clients to grow my business. I hope one day to partner with other translators, both from my language pair and others, to collaborate and get more clients and projects.

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I’m grateful for another year working as a full-time freelance translator! After two years of not being sure if this would work out, I feel blessed for finally getting there! And if I was able to make it happen, so can you!

So, what has this year been like for you? Any accomplishments you’d like to share? I’d love to hear more about your year and how you are celebrating ITD in the comments below. Don’t be shy! And remember to subscribe to my blog to get the latest posts directly in your inbox.

And before I finish, today is also the International Podcast Day! I love podcasts, especially those that have to do with translation and languages. To find out which ones are my favorite, make sure to read the post My Favorite Podcasts

Until next time, take care and stay safe!

XX

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Social Media, Translation

Managing Personal and Work Time

Hello everyone!

Today I want to talk about how I manage my personal and work time each day.

When you work from home is not always easy to separate your personal and work time.

After working for almost three years as a freelance translator, I’d say that I’ve learned a few things about keeping my time separate.

The main thing is to mention is boundaries.

Yes, you need to set boundaries between your personal and work time if you want to succeed at have them separate.

If you live alone, this won’t be too difficult, but if you live with family or friends, this might get a bit tricky to implement.

The important thing is to designate your work area inside your home. You need to choose a working space that is a bit isolated, or that has a door.

It has to be big enough to have your desk, computer, printer, and everything else you need to carry out your work.

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The important thing is to make sure that everyone else in your house knows that your working space is off-limits during working hours. I know this might sound harsh, but they do need to respect your space.

Also, make sure to leave your phone away from your office space. Unless you know a client will call or text you, your phone will only serve as a distraction mainly from friends and family.

You can check any pending messages or return any missed calls during your lunch break or any other breaks you might have during your workday. You can also do this at the end of your day and dedicate more time to the task.

Many people you know might not take seriously the fact that you work from home. That’s why you need to show them that working from home as a freelancer is a real job, just like any other, and that you have working hours and cannot tend to personal issues during that time.

If you live with family or friends, you can still spend time with them during your lunch breaks and after business hours. It is not about having time for them; it is about having separate times for work and personal matters. This way, you’ll be able to accomplish all you need in a better way.

Once your work hours are over, make sure to turn off your computer and any other devices you use for work. Also, make sure that any work-related notifications are turned off on your phone. For example, if you work for an agency or a company and use a corporate chat app, make sure to set your availability to “away” and snooze the notifications so people know that you are done for the day and won’t send you anything until the next day.

If there is something urgent, they can still ping you or send you an email. It is not about ignoring your work-related matters, but you also need to set boundaries with your clients. Otherwise, they will think that they can contact you at any time, including after business hours and weekends.

We all need to rest! Sleep is so crucial to get the necessary rest before you start a new day. If you don’t get enough sleep, your performance won’t be the same, and you’ll feel tired and even grumpy. You can even get sick from not having enough sleep, so make sure to take care of yourself.

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We also need to eat and workout. This will give us the energy we need to perform our work and will make us feel healthy and confident.

Make sure to have all your meals, preferably at the same time every day, and a few healthy snacks during the day. Also, make sure to get up several times a day to stretch out and change your position before continuing to work. This will help us to feel a lot better, and when we feel good, we perform better.

Now an issue we all struggle with: to work or not work during the weekend.

When you are starting as a freelance translator is hard to say no to working after business hours and during weekends. After all, we do not want to lose any work; on the contrary, we need as much work as possible.

But as your workload starts to stabilize, you don’t need to burn yourself up anymore. You can and should set boundaries with your clients about your working hours and whether you are available or not during the weekends.

I am lucky not to need to work during the weekends, at least for the time being. Unless it is a highly urgent and important project from an excellent client, I won’t sacrifice my weekend by working.

My weekends are reserved for my family, loved ones and friends, and myself! We all need a little self-love and pampering! It is an excellent way to unwind after working hard all week. It can go from getting a face mask to reading a book to having a walk under the sun. Anything that makes you feel like you also matter!

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It’s not impossible to manage your personal and work life separately, and if you’d like to read more about what it is like to work as a freelancer, read my post Working from Home

Let me know if you have any tips for managing your personal and work time in the comments, and don’t forget to subscribe!

Until the next time, take care and be safe!

XX

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Social Media, Translation

Design Tool

Hi everyone!

Have you ever used AI-assisted designing tools? Well, today I want to talk to you about a designing tool I discovered recently, called Designs.AI.

As the name suggests, this desktop tool uses Artificial Intelligence to create different designs by just choosing your favorite colors, fonts, graphics, etc.

The services they offer are these:

LOGOMAKER

With Logomaker, you can generate hundreds of logo variations tailored to your brand, and create an entire branding kit with the help of AI.

It is as easy as writing the name of your brand and select the font and color scheme you like. You also get to choose the design of the logo and whether you want to add a motto or catchphrase to it.

Logomaker will automatically generate hundreds of options for you to scroll through and choose the ones you like the most and make any changes to them until you find the logo that is right for your brand.

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VIDEOMAKER

Experience AI-powered text-to-video tool. Generate stunning videos easily with the intelligent online Videomaker. No installation is required.

Simply input your text or URL for a video. You’ll have millions of videos and images to choose from.

Get videos made with voiceovers in ten different languages and make changes to your video using their user-friendly editor.

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ASSISTIVE TOOLS

Font Pairer: Choose the best font combination for your designs.

Graphic Maker: Customize illustrations to match your brand identity.

Color Matcher: Easily generate thousands of beautiful color palettes.

Calendar: Includes a complete calendar of all social media holidays, so you don’t miss a thing!

You can try all of these for free but you have to pay for the Logomaker and Videomaker. They offer different subscriptions, including one which you can pay as you go. That means that you only pay for the design you are working on right now, without having to make any monthly payments.

They also offer blog posts with tips and more information about their tools, including some promotions and freebies!

Click on any of the banners in this post to find out more about Designs.AI and whether it can help you with your branding. I’d love to know if you use it and what do you think of it, so don’t be shy and leave me a comment.

Until next time, stay safe and don’t forget to subscribe to my blog!

XX

PS – A few weeks ago I published my post about Social Media Tools, through a great collaboration with Italian translator Alessia di Cunto, this post now has an Italian version! Here is the link to Alessia’s translation https://alessiadicuntotrad.wordpress.com/2020/08/24/strumenti-per-i-social-media/

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Content Localizer, Social Media, Translation

LinkedIn Strategy

Hello everyone!

This time around, I want to talk about LinkedIn. I’ve been using LinkedIn for a while now, even before I became a freelance translator. I must say I never paid much attention to it until now.

There is excellent potential to find new prospective clients on LinkedIn, but it’s not easy. Even though I post almost every day, so far, that has not translated (no pun intended!) into new clients.

I have connected with a great community of translators and interpreters, but this is not my only goal. I also want to reach new potential direct clients, and that’s where I need help.

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Photo by Pixabay on Pexels.com

So, two weeks ago, I started a 4-week course with Virginia Katsimpiri that teaches you how to improve your LinkedIn profile in order to have a strategy to find new clients.

Before even getting into editing our profile, we needed to identify the following information:

  • Set our SMART goals
  • Define our target market
  • Create our USP definition
  • Create our ideal client avatar

These exercises have helped me a lot to understand my main goals and how to attain them. You can’t start working on marketing your brand if you have not defined your target market, your USP, and your ideal client avatar. Who do you want to work with? And why?

As for the profile itself, there are many helpful suggestions:

  • Use a professional photo (you can even get your photo analyzed to see how popular it is)
  • You can format your LinkedIn text
  • Your banner should include your logo.
  • There is a new feature called “highlights”; here you can add your website link so that any visitor to your profile can click on it and go directly to your website.
  • In your tagline, you should offer your services and use all the available characters.
  • The summary should be benefits-oriented. It would be best if you didn’t write your CV here; it should be about what you do and why you are good at it.
  • As for the work experience, make sure to include everything. Not just your experience as a freelance translator but also any previous experience working at something else. We learn from all our work experiences, so if you used to work in the administration field, you are going to be familiar with the terms related to the business industry, and that’s a plus.
  • It is essential to ask for recommendations! You can choose to show them in your profile, and that’s important because any client that might be interested in working with you will probably check this section very carefully.
  • LinkedIn has a really cool new feature! You can now record how your name is pronounced! I think this is a great feature because let’s face it, most of the time we don’t know how some names are pronounced. My name if one of them, so I like that now people who visit my profile can finally understand how to pronounce it!

I think that LinkedIn can be an excellent resource for making your business grow; it is all about having a strategy and reaching the right clients for you.

confident elegant lady in eyeglasses hosting webinar
Photo by Karolina Grabowska on Pexels.com

There are still two weeks left of this great course, so I am yet to learn many more things about LinkedIn. Next week will be all about writing messages to your potential clients. What I also like about this course is that we get a Q&A live session every week, so you can ask Virginia all your doubts from the tasks you had to complete during the week. And you get to hear other participants’ questions, which can provide great insight.

Do you use LinkedIn? Have you found new clients by using it? Did you have a strategy, or did it just happen? I’d love to hear about your experiences with the platform.

And I would also love to know what you think about my profile! And if you have a LinkedIn account, go ahead and connect with me! Let’s help our community grow! Just make sure to mention on your invitation that you read my blog post so I can go ahead and accept it.

LinkedIn Profile

Until next time, take care and stay safe!

XX

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