Content Localizer, Social Media, Translation

LinkedIn Strategy

Hello everyone!

This time around, I want to talk about LinkedIn. I’ve been using LinkedIn for a while now, even before I became a freelance translator. I must say I never paid much attention to it until now.

There is excellent potential to find new prospective clients on LinkedIn, but it’s not easy. Even though I post almost every day, so far, that has not translated (no pun intended!) into new clients.

I have connected with a great community of translators and interpreters, but this is not my only goal. I also want to reach new potential direct clients, and that’s where I need help.

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So, two weeks ago, I started a 4-week course with Virginia Katsimpiri that teaches you how to improve your LinkedIn profile in order to have a strategy to find new clients.

Before even getting into editing our profile, we needed to identify the following information:

  • Set our SMART goals
  • Define our target market
  • Create our USP definition
  • Create our ideal client avatar

These exercises have helped me a lot to understand my main goals and how to attain them. You can’t start working on marketing your brand if you have not defined your target market, your USP, and your ideal client avatar. Who do you want to work with? And why?

As for the profile itself, there are many helpful suggestions:

  • Use a professional photo (you can even get your photo analyzed to see how popular it is)
  • You can format your LinkedIn text
  • Your banner should include your logo.
  • There is a new feature called “highlights”; here you can add your website link so that any visitor to your profile can click on it and go directly to your website.
  • In your tagline, you should offer your services and use all the available characters.
  • The summary should be benefits-oriented. It would be best if you didn’t write your CV here; it should be about what you do and why you are good at it.
  • As for the work experience, make sure to include everything. Not just your experience as a freelance translator but also any previous experience working at something else. We learn from all our work experiences, so if you used to work in the administration field, you are going to be familiar with the terms related to the business industry, and that’s a plus.
  • It is essential to ask for recommendations! You can choose to show them in your profile, and that’s important because any client that might be interested in working with you will probably check this section very carefully.
  • LinkedIn has a really cool new feature! You can now record how your name is pronounced! I think this is a great feature because let’s face it, most of the time we don’t know how some names are pronounced. My name if one of them, so I like that now people who visit my profile can finally understand how to pronounce it!

I think that LinkedIn can be an excellent resource for making your business grow; it is all about having a strategy and reaching the right clients for you.

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Photo by Karolina Grabowska on Pexels.com

There are still two weeks left of this great course, so I am yet to learn many more things about LinkedIn. Next week will be all about writing messages to your potential clients. What I also like about this course is that we get a Q&A live session every week, so you can ask Virginia all your doubts from the tasks you had to complete during the week. And you get to hear other participants’ questions, which can provide great insight.

Do you use LinkedIn? Have you found new clients by using it? Did you have a strategy, or did it just happen? I’d love to hear about your experiences with the platform.

And I would also love to know what you think about my profile! And if you have a LinkedIn account, go ahead and connect with me! Let’s help our community grow! Just make sure to mention on your invitation that you read my blog post so I can go ahead and accept it.

LinkedIn Profile

Until next time, take care and stay safe!

XX

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Sin categoría, Social Media

Followers: Quality or Quantity?

Hello everyone!

I recently reached 400 followers on my Instagram business account.

This small milestone got me thinking about what matters the most when it comes to followers: quality or quantity?

three person holding smartphones
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Obviously, if you want your personal brand to stand out in social media, you need to hit a certain amount of followers, around a 1,000 to actually “make it” in the business.

But how many of those followers are actually following you because they like your content and they deem it important?

That is more difficult to say. No algorithm let us know that. And with a public account is easier to get followed by just anyone.

I would say that at least half of my 400 followers don’t have a clue why they are following me. Maybe a friend of theirs is following me, maybe they thought that by following my account they would get an immediate following to theirs.

Right now, people are trying everything to become popular on social media, so it would not be surprising that they follow just to be followed. They do not care about your content and brand, they only care about adding up their followers’ number.

And let us not talk about the followers who think Instagram and other social media are a dating app. I cannot stress enough how many messages I have received on my business account from “thirsty boys”.

Of course, I am always professional and answer that they are contacting a business account and if it’s not business what they are looking for, then they should move on. That means fewer followers, but that is not the kind of followers I want, do you?

There are important things to take into account when you choose who you’ll follow on your business account, to make sure they follow you back:

  1. Make sure they are in the same industry as you. This will help you to network with fellow freelancers, in my case translators.
  2. Check their profile page, does it look like a real account or maybe a fake one? Do they have any posts or none, but lots of followers? If it looks fishy, don’t follow back!
  3. Interact with your followers, especially with those who have shown they like your posts by liking them! Always answer the comments you receive, and comment on your followers’ posts!

I think we all would like to have more quality followers than a huge quantity of not-real-followers, but that is very hard to achieve, so let’s work with what we have!

What about you? What do you think about this? What are your followers like?

Don’t be shy and leave your comments! I’d love to hear your thoughts on this subject!

Until the next time…have a wonderful day!