Brand Ambassador, Social Media, Translation

Brand Ambassador

Hi everyone!

In my last blog post of the year, I’d like to talk about my experience as Brand Ambassador for Bright Swimwear, a Swedish-based boutique brand.

A couple of months ago, they reached out to me to become their Brand Ambassador. To be honest, I thought it was either a mistake or a scam, or a joke. This had never happened to me before, and I didn’t think my IG content showed in any way that I belonged in that category.

So, I very polity declined, stating that I did not consider myself to be the right person for the task.

But a couple of weeks after that, they wrote again, explaining what their brand and Brand Ambassador program are all about. Once I had this information and checked out that both their website and IG account were legit, I decided to take the leap!

For someone like me, who is very shy and doesn’t like going around showing herself in pictures or videos, accepting to pose in a swimsuit was a major commitment.

I had to, first, overcome my fear of showing myself in pictures. I always feel like I don’t know how to pose or what to do with my hands. I always take weird pictures, so I knew I would need help from friends and family to make it happen.

They are the ones who ultimately convinced me to participate. They said it would be an adventure, and I would also have the opportunity to expose my brand to a broader audience.

Once I accepted, I got my discount code to share it with my family, friends, and followers. Of course, I also got one of their swimsuits, the Cora. For as long as I can remember, I always wanted a red swimsuit, and now finally, I have one!

And not just any swimsuit. They are all eco-friendly and handmade. They use the leftovers of the fabric to make the cute little bags the swimsuits come in. I must say it is the best swimsuit I’ve ever owned!

Weeks went by, I got my swimsuit, but now I needed to plan the photoshoot. Not an easy task, I had to find a beautiful place, preferably with a pool, that wasn’t too far away from the city.

It took some help and time to find the perfect venue. Of course, I also needed a good photographer. For this again, my family and friends stepped in. They even did my makeup and hair! I felt very fancy by the time they finished dolling me up!

Then came the day for the photoshoot. It was on a glorious Saturday! The weather in Antigua Guatemala, where the venue, Aqua Antigua, is located, was the most amazing I had ever experienced there. It got really hot too, which made the posing a bit difficult (too much heat and sweating). So, we took brakes, until finally a nice wind came along and helped refresh the environment.

I had so much fun and ended up so tired! I had no idea that posing for like over 1,000 pictures would wear me out, but it sure did!

The other tiring task was to choose from all the pictures taken, the ones that would actually appear on my social media accounts. It wasn’t an easy task, believe me. But in the end, I chose according to each of the posts I made. I am happy with the decision I made; I genuinely believe I shared the best pictures of myself I’ve ever seen (my friends and family also agree on that!).

If you haven’t seen my post, reel, and story, make sure to visit my Instagram profile. The pictures in this post are also from the same photoshoot and haven’t been shared before!

My gift for you is a 15% discount code to buy any swimsuit from Bright that your heart desires. My code is: ILDU15

Let me know in the comments if you buy a Bright Swimsuit and what your experience with it is like.

By the way, if you don’t yet have a website and have been thinking about starting one, or if you’d like to create a new one, here is a gift if you do so with WordPress. If you use this link to start your website, you’ll receive a USD 25.00 credit towards the plan you choose: https://wordpress.com/refer-a-friend/9YVyPkAtvbLBWjAwkPxx/

Until next year, take care and stay safe!

XX

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Content Localizer, Social Media, Translation

LinkedIn Strategy

Hello everyone!

This time around, I want to talk about LinkedIn. I’ve been using LinkedIn for a while now, even before I became a freelance translator. I must say I never paid much attention to it until now.

There is excellent potential to find new prospective clients on LinkedIn, but it’s not easy. Even though I post almost every day, so far, that has not translated (no pun intended!) into new clients.

I have connected with a great community of translators and interpreters, but this is not my only goal. I also want to reach new potential direct clients, and that’s where I need help.

apps blur button close up
Photo by Pixabay on Pexels.com

So, two weeks ago, I started a 4-week course with Virginia Katsimpiri that teaches you how to improve your LinkedIn profile in order to have a strategy to find new clients.

Before even getting into editing our profile, we needed to identify the following information:

  • Set our SMART goals
  • Define our target market
  • Create our USP definition
  • Create our ideal client avatar

These exercises have helped me a lot to understand my main goals and how to attain them. You can’t start working on marketing your brand if you have not defined your target market, your USP, and your ideal client avatar. Who do you want to work with? And why?

As for the profile itself, there are many helpful suggestions:

  • Use a professional photo (you can even get your photo analyzed to see how popular it is)
  • You can format your LinkedIn text
  • Your banner should include your logo.
  • There is a new feature called “highlights”; here you can add your website link so that any visitor to your profile can click on it and go directly to your website.
  • In your tagline, you should offer your services and use all the available characters.
  • The summary should be benefits-oriented. It would be best if you didn’t write your CV here; it should be about what you do and why you are good at it.
  • As for the work experience, make sure to include everything. Not just your experience as a freelance translator but also any previous experience working at something else. We learn from all our work experiences, so if you used to work in the administration field, you are going to be familiar with the terms related to the business industry, and that’s a plus.
  • It is essential to ask for recommendations! You can choose to show them in your profile, and that’s important because any client that might be interested in working with you will probably check this section very carefully.
  • LinkedIn has a really cool new feature! You can now record how your name is pronounced! I think this is a great feature because let’s face it, most of the time we don’t know how some names are pronounced. My name if one of them, so I like that now people who visit my profile can finally understand how to pronounce it!

I think that LinkedIn can be an excellent resource for making your business grow; it is all about having a strategy and reaching the right clients for you.

confident elegant lady in eyeglasses hosting webinar
Photo by Karolina Grabowska on Pexels.com

There are still two weeks left of this great course, so I am yet to learn many more things about LinkedIn. Next week will be all about writing messages to your potential clients. What I also like about this course is that we get a Q&A live session every week, so you can ask Virginia all your doubts from the tasks you had to complete during the week. And you get to hear other participants’ questions, which can provide great insight.

Do you use LinkedIn? Have you found new clients by using it? Did you have a strategy, or did it just happen? I’d love to hear about your experiences with the platform.

And I would also love to know what you think about my profile! And if you have a LinkedIn account, go ahead and connect with me! Let’s help our community grow! Just make sure to mention on your invitation that you read my blog post so I can go ahead and accept it.

LinkedIn Profile

Until next time, take care and stay safe!

XX

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Sin categoría, Social Media

Followers: Quality or Quantity?

Hello everyone!

I recently reached 400 followers on my Instagram business account.

This small milestone got me thinking about what matters the most when it comes to followers: quality or quantity?

three person holding smartphones
Photo by rawpixel.com on Pexels.com

Obviously, if you want your personal brand to stand out in social media, you need to hit a certain amount of followers, around a 1,000 to actually “make it” in the business.

But how many of those followers are actually following you because they like your content and they deem it important?

That is more difficult to say. No algorithm let us know that. And with a public account is easier to get followed by just anyone.

I would say that at least half of my 400 followers don’t have a clue why they are following me. Maybe a friend of theirs is following me, maybe they thought that by following my account they would get an immediate following to theirs.

Right now, people are trying everything to become popular on social media, so it would not be surprising that they follow just to be followed. They do not care about your content and brand, they only care about adding up their followers’ number.

And let us not talk about the followers who think Instagram and other social media are a dating app. I cannot stress enough how many messages I have received on my business account from “thirsty boys”.

Of course, I am always professional and answer that they are contacting a business account and if it’s not business what they are looking for, then they should move on. That means fewer followers, but that is not the kind of followers I want, do you?

There are important things to take into account when you choose who you’ll follow on your business account, to make sure they follow you back:

  1. Make sure they are in the same industry as you. This will help you to network with fellow freelancers, in my case translators.
  2. Check their profile page, does it look like a real account or maybe a fake one? Do they have any posts or none, but lots of followers? If it looks fishy, don’t follow back!
  3. Interact with your followers, especially with those who have shown they like your posts by liking them! Always answer the comments you receive, and comment on your followers’ posts!

I think we all would like to have more quality followers than a huge quantity of not-real-followers, but that is very hard to achieve, so let’s work with what we have!

What about you? What do you think about this? What are your followers like?

Don’t be shy and leave your comments! I’d love to hear your thoughts on this subject!

Until the next time…have a wonderful day!