Brand Ambassador, Content Editor, Social Media, Translation

To Specialize or Not to Specialize?

Hello everyone!

To specialize or not to specialize? That is the question!

Seriously, I think that is the question that we more often ask ourselves as translators. I’ve heard from both sides: you should specialize because that will help you to narrow down your niche. You shouldn’t specialize because a translator can translate anything from any field.

Does it happen to you that when you are filling out information for an online profile or for applying to a project with a new client, you are always asked to include your specializations? It happens to me all the time!

Usually, I write down as specializations the types of translations I get to work on more often: legal, medical, business, and technical, which by the way, are the top 5 specializations among translators. But I don’t translate just for those fields. I also translate for the IT and gaming ones, I subtitle, I do MTPE, etc.

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So, does it really help to be specialized or not? It definitely can help to narrow down your niche and find clients more easily. Also, if you only translate in certain fields of specialization, you’ll become an expert on them; which will also help you get more clients in those fields.

But does that mean that should only accept projects that meet your specializations? Good question, right? It really depends on you. If you’d like to venture into unknown waters, then, by all means, work on projects that don’t fit your specializations. But if you feel more comfortable translating only within your specializations, it is ok too.

I think specializations are more the fields in which you have more experience because most of the projects you work on fall into those categories. Here in Guatemala, you can’t specialize in something as a translator. You graduate as a Legal Sworn Translator, so “legal” is your first specialization. The rest, you learn by experience. Probably, this is different in other countries, where the career of translation has more options.

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I mentioned my “specializations” but honestly, I translate almost anything that comes my way and I feel confident I can do it. If it is a document that is too technical or requires a highly specialized vocabulary, I definitely pass. Accepting different projects is what landed me a Content Editor job, when I didn’t even know I could be one. I was trained, and that training taught me so many things… it would have been a great loss to let it pass because it didn’t fall under what I thought my specializations were.

Anyway, when it comes to specializations, it is up to you. There are numerous ways to study a specialization through webinars, online courses, and others. Do what makes you feel more comfortable as a translator. Do what makes you happy!

Thank you again to Day Translations for sponsoring this blog post. Check out more about them and their services here: https://daytranslations.com/

Until the next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Social Media, Translation

Translators’ Associations

Hi everyone!

Today I want to talk about translators’ associations. Is it a good idea to join them? If so, which ones should we join? Let’s explore this topic further.

Joining a professional association is always beneficial for a translator. Most associations are already well-known. Membership makes a translator’s profile more attractive to recruiters and clients. It is important to continue to expand your knowledge and training throughout your career.

Many associations offer training courses at a reduced rate or even free of charge for their members.

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You can belong to several associations at the same time, for example, a national association and a regional association within the same country, or according to specific fields such as legal or audiovisual.

Now, what are the advantages of belonging to an association? There can be many, like more renown, which can lead to landing more clients. Also, you can advertise on your website and social/professional profiles that you belong to a certain association.

Of course, more clients is always a good thing. But what kind of clients do you want? If you want to gain more local clients, definitely you should join a national or regional association. But if you prefer international clients, you should consider joining an international association, like the ATA from the US.

It isn’t easy to join an international or foreign association. Most likely, you will have to prove that you already are a part of your local association, and you might have to take a test to get certified since your local certification is most likely not valid outside of your country.

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So, to join or not to join? It really depends on what you want. If you want to belong to an association where you can meet and share experiences with colleagues, get learning tools for free, and get extra recognition for your knowledge and experience; you should definitely join one.

But if you are looking for foreign clients because local clients are not what you expected, then belonging to a local association might not be a good idea. You should look into international associations and see if you can find a better fit there.

So, do you belong to a translators’ association or not? If so, to which one or ones? I’d love to read more about it in the comments.

Thank you again to Day Translations for sponsoring this blog post. Check out more about them and their services here: https://daytranslations.com/

Until the next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Social Media, Translation

PC vs. MAC

Hi everyone!

Today I want to talk more in-depth about PC vs. MAC for translators.

If you follow me on social media, you know that this year I decided to switch from PC to MAC, after years of only using PC.

I decided it was time to upgrade my working tool, and that I needed something that came with a big screen that can be split into two and more, that was faster than anything I ever had, and that could support all or most of the apps, websites, etc., that I use for work, especially my CAT Tool.

My iMac comes with a 24″ screen, which can perfectly be divided into two. I can see things I was never able to see on my laptop without having to move around on the page! It also has the M1 chip, which is the first generation of chips manufactured by Apple. They are no longer using Intel chips.

But I think the best way to figure out which device is better for you, is to take a look at the pros and cons of each one:

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PCs

Pros:

  1. Easy to set up from your Windows account.
  2. Compatible with pretty much all software and applications in the market.
  3. If you have other Windows and Android devices and products, they will all work better together (same ecosystem.)
  4. Cost: this is probably the biggest advantage of PCs. They are definitely more affordable than MACs.
  5. They are more easily upgraded ad have more options for different components.
  6. Offer more connection ports and types of ports.
  7. They have better backwards compatibility, that is, you can run older versions of software or operating systems on new hardware.

Cons:

  1. The software updates! They take forever and you can’t really avoid them!
  2. PCs are more vulnerable to viruses, so you definitely need to invest in a good antivirus program.
  3. Windows as a program, hasn’t had any major upgrades or changes in the latest years. Maybe that will change with Windows 11, but don’t expect too many nice surprises.
  4. They usually work with Intel or other chips, they don’t manufacture their own.
  5. Customer service tends to be bad because there are so many manufacturers out there, it gets difficult to get them to actually pay attention to your needs.
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MACs

Pros:

  1. If you already have other iOS devices, it will be very easy to set up and use.
  2. You can migrate easily from Windows to iOS.
  3. If you have other iOS devices (iPhone, iPad, etc.) they will all work better together (same ecosystem.)
  4. You can use OneDrive to work on MSOffice documents across devices, whether they are iOS or Windows.
  5. They are associated with high-powered graphic design.
  6. Because there are fewer Apple products compared to PCs, there are fewer viruses creasted for iOS.
  7. Apple tightly controls the software on its devices, there is much less bloatware installed on new systems.
  8. Apple’s customer service is well known for being better, and they do a great job of backing up their products.
  9. MACs tend to have new innovations incorporated into their design that make them faster than PCs (like the new M1 chip.)
  10. Their software updates are a walk in the park compared to Windows! And you can choose if you want to update manually or automatically, giving you full control.

Cons:

  1. Cost: this is probably the biggest disadvantage for MACs. But they are worth your money.
  2. Many programs are not compatible with MAC, including: AutoHotkey and SDL Trados Studio. For AutoHotkey there are some free options that give the same results. Trados… well it is incredible to think that in this time and age they still don’t have an iOS version.
  3. Less connection ports, and now they have fully moved on to USB-C, and most devices are not compatible. Of course, you can buy and adaptor plug.
  4. If they re upgradeable, you can only upgrade the memory and the storage drive.
  5. You’ll probably need to invest on a new one sooner than with a PC.

The PC vs. MAC debate will continue as long as they are the two major choices for hardware and operating systems. Each system does some things better; it’s really a matter of what features are important to you and what you’re going to use the computer for. Whatever you choose, enjoy it!

Thank you again to Day Translations for sponsoring this blog post. Check out more about them and their services here: https://daytranslations.com/

Until the next time, take care and stay safe!

XX

Content Editor, Content Localizer, Social Media, Translation

International Translation Day 2021

Hello everyone!

Tomorrow is the International Translation Day! So, today’s post is about what this past year has been for me as a freelance translator. I did the same last year, and you can check out that post here International Translation Day 2020

I am happy to tell you that my work with #FluentU continues, and now as a Content Editor of their Spanish service. After almost two years of working with them as their English to Spanish Content Localizer, they gave me the chance of becoming an Editor. I will write more about that in a future post.

Also, I am working with a new client, a translation agency that has a presence in the US and Spain. Currently, we are working on a medical forms project. Before that, I worked on a COVID-19 short project. They pay by the hour instead of by word, which I find very interesting. I recently wrote about that; you can read it here Rate Per Word

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I worked on an audio-recording project. It was for a client working on a similar AI service for smart devices, like Siri and Alexa. I had to record several sentences at different speeds while making sure that each recording was detected by their software, and it was clear. This was something different but quite fun to do!

As far as social media, last year around this same time I had 1,300+ followers on Instagram. A year later, I have a little over 2,200 followers… almost a thousand more followers in one year! I am so grateful to everyone who has decided to follow me and likes my posts, and my page in general. This goes beyond any expectations I had.

In this past year, I also had the opportunity to get in touch with a wonderful local group of translators and interpreters. They hold monthly Zoom meetings, and although I haven’t been able to attend all of them, the ones that I have attended were so amazing! It is great to be able to talk about different topics from our field. Great collaborations have resulted from this!

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I know this past year wasn’t easy, I feel that! Still, I am happy about my accomplishments so far. I love being a translator! And being able to do what I love as my job… that’s just the best feeling in the world! I am very lucky to be able to do this.

Happy International Translation Day!! I hope you get to celebrate it in the best way possible! And also, tomorrow is International Podcast Day! Congratulations to all those amazing translators and interpreters who have a podcast! If you’d like to know which are my favorite translation/language podcast, check it out here My Favorite Podcasts

Thanks for reading this post! Let me know in the comments what you think of it, and don’t forget to hit the subscribe button!

Until the next time, take care and stay safe!

XX

Brand Ambassador, Social Media, Translation

Brand Ambassador

Hi everyone!

In my last blog post of the year, I’d like to talk about my experience as Brand Ambassador for Bright Swimwear, a Swedish-based boutique brand.

A couple of months ago, they reached out to me to become their Brand Ambassador. To be honest, I thought it was either a mistake or a scam, or a joke. This had never happened to me before, and I didn’t think my IG content showed in any way that I belonged in that category.

So, I very polity declined, stating that I did not consider myself to be the right person for the task.

But a couple of weeks after that, they wrote again, explaining what their brand and Brand Ambassador program are all about. Once I had this information and checked out that both their website and IG account were legit, I decided to take the leap!

For someone like me, who is very shy and doesn’t like going around showing herself in pictures or videos, accepting to pose in a swimsuit was a major commitment.

I had to, first, overcome my fear of showing myself in pictures. I always feel like I don’t know how to pose or what to do with my hands. I always take weird pictures, so I knew I would need help from friends and family to make it happen.

They are the ones who ultimately convinced me to participate. They said it would be an adventure, and I would also have the opportunity to expose my brand to a broader audience.

Once I accepted, I got my discount code to share it with my family, friends, and followers. Of course, I also got one of their swimsuits, the Cora. For as long as I can remember, I always wanted a red swimsuit, and now finally, I have one!

And not just any swimsuit. They are all eco-friendly and handmade. They use the leftovers of the fabric to make the cute little bags the swimsuits come in. I must say it is the best swimsuit I’ve ever owned!

Weeks went by, I got my swimsuit, but now I needed to plan the photoshoot. Not an easy task, I had to find a beautiful place, preferably with a pool, that wasn’t too far away from the city.

It took some help and time to find the perfect venue. Of course, I also needed a good photographer. For this again, my family and friends stepped in. They even did my makeup and hair! I felt very fancy by the time they finished dolling me up!

Then came the day for the photoshoot. It was on a glorious Saturday! The weather in Antigua Guatemala, where the venue, Aqua Antigua, is located, was the most amazing I had ever experienced there. It got really hot too, which made the posing a bit difficult (too much heat and sweating). So, we took brakes, until finally a nice wind came along and helped refresh the environment.

I had so much fun and ended up so tired! I had no idea that posing for like over 1,000 pictures would wear me out, but it sure did!

The other tiring task was to choose from all the pictures taken, the ones that would actually appear on my social media accounts. It wasn’t an easy task, believe me. But in the end, I chose according to each of the posts I made. I am happy with the decision I made; I genuinely believe I shared the best pictures of myself I’ve ever seen (my friends and family also agree on that!).

If you haven’t seen my post, reel, and story, make sure to visit my Instagram profile. The pictures in this post are also from the same photoshoot and haven’t been shared before!

My gift for you is a 15% discount code to buy any swimsuit from Bright that your heart desires. My code is: ILDU15

Let me know in the comments if you buy a Bright Swimsuit and what your experience with it is like.

By the way, if you don’t yet have a website and have been thinking about starting one, or if you’d like to create a new one, here is a gift if you do so with WordPress. If you use this link to start your website, you’ll receive a USD 25.00 credit towards the plan you choose: https://wordpress.com/refer-a-friend/9YVyPkAtvbLBWjAwkPxx/

Until next year, take care and stay safe!

XX

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Content Localizer, Social Media, Translation

LinkedIn Strategy

Hello everyone!

This time around, I want to talk about LinkedIn. I’ve been using LinkedIn for a while now, even before I became a freelance translator. I must say I never paid much attention to it until now.

There is excellent potential to find new prospective clients on LinkedIn, but it’s not easy. Even though I post almost every day, so far, that has not translated (no pun intended!) into new clients.

I have connected with a great community of translators and interpreters, but this is not my only goal. I also want to reach new potential direct clients, and that’s where I need help.

apps blur button close up
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So, two weeks ago, I started a 4-week course with Virginia Katsimpiri that teaches you how to improve your LinkedIn profile in order to have a strategy to find new clients.

Before even getting into editing our profile, we needed to identify the following information:

  • Set our SMART goals
  • Define our target market
  • Create our USP definition
  • Create our ideal client avatar

These exercises have helped me a lot to understand my main goals and how to attain them. You can’t start working on marketing your brand if you have not defined your target market, your USP, and your ideal client avatar. Who do you want to work with? And why?

As for the profile itself, there are many helpful suggestions:

  • Use a professional photo (you can even get your photo analyzed to see how popular it is)
  • You can format your LinkedIn text
  • Your banner should include your logo.
  • There is a new feature called “highlights”; here you can add your website link so that any visitor to your profile can click on it and go directly to your website.
  • In your tagline, you should offer your services and use all the available characters.
  • The summary should be benefits-oriented. It would be best if you didn’t write your CV here; it should be about what you do and why you are good at it.
  • As for the work experience, make sure to include everything. Not just your experience as a freelance translator but also any previous experience working at something else. We learn from all our work experiences, so if you used to work in the administration field, you are going to be familiar with the terms related to the business industry, and that’s a plus.
  • It is essential to ask for recommendations! You can choose to show them in your profile, and that’s important because any client that might be interested in working with you will probably check this section very carefully.
  • LinkedIn has a really cool new feature! You can now record how your name is pronounced! I think this is a great feature because let’s face it, most of the time we don’t know how some names are pronounced. My name if one of them, so I like that now people who visit my profile can finally understand how to pronounce it!

I think that LinkedIn can be an excellent resource for making your business grow; it is all about having a strategy and reaching the right clients for you.

confident elegant lady in eyeglasses hosting webinar
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There are still two weeks left of this great course, so I am yet to learn many more things about LinkedIn. Next week will be all about writing messages to your potential clients. What I also like about this course is that we get a Q&A live session every week, so you can ask Virginia all your doubts from the tasks you had to complete during the week. And you get to hear other participants’ questions, which can provide great insight.

Do you use LinkedIn? Have you found new clients by using it? Did you have a strategy, or did it just happen? I’d love to hear about your experiences with the platform.

And I would also love to know what you think about my profile! And if you have a LinkedIn account, go ahead and connect with me! Let’s help our community grow! Just make sure to mention on your invitation that you read my blog post so I can go ahead and accept it.

LinkedIn Profile

Until next time, take care and stay safe!

XX

 Designs.ai Affiliate Logomaker (Digital Presence) 728x90 Banner

Sin categoría, Social Media

Followers: Quality or Quantity?

Hello everyone!

I recently reached 400 followers on my Instagram business account.

This small milestone got me thinking about what matters the most when it comes to followers: quality or quantity?

three person holding smartphones
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Obviously, if you want your personal brand to stand out in social media, you need to hit a certain amount of followers, around a 1,000 to actually “make it” in the business.

But how many of those followers are actually following you because they like your content and they deem it important?

That is more difficult to say. No algorithm let us know that. And with a public account is easier to get followed by just anyone.

I would say that at least half of my 400 followers don’t have a clue why they are following me. Maybe a friend of theirs is following me, maybe they thought that by following my account they would get an immediate following to theirs.

Right now, people are trying everything to become popular on social media, so it would not be surprising that they follow just to be followed. They do not care about your content and brand, they only care about adding up their followers’ number.

And let us not talk about the followers who think Instagram and other social media are a dating app. I cannot stress enough how many messages I have received on my business account from “thirsty boys”.

Of course, I am always professional and answer that they are contacting a business account and if it’s not business what they are looking for, then they should move on. That means fewer followers, but that is not the kind of followers I want, do you?

There are important things to take into account when you choose who you’ll follow on your business account, to make sure they follow you back:

  1. Make sure they are in the same industry as you. This will help you to network with fellow freelancers, in my case translators.
  2. Check their profile page, does it look like a real account or maybe a fake one? Do they have any posts or none, but lots of followers? If it looks fishy, don’t follow back!
  3. Interact with your followers, especially with those who have shown they like your posts by liking them! Always answer the comments you receive, and comment on your followers’ posts!

I think we all would like to have more quality followers than a huge quantity of not-real-followers, but that is very hard to achieve, so let’s work with what we have!

What about you? What do you think about this? What are your followers like?

Don’t be shy and leave your comments! I’d love to hear your thoughts on this subject!

Until the next time…have a wonderful day!