Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Holidays and Translation

Hello everyone!

So, the most wonderful time of the year has officially started! But what does that mean for translators: more or less work during the holidays?

Well, it depends on many things. It depends on the clients. Do they have a high holiday season where they need a lot of translations? Or do they have a low season and maybe even go away on vacation?

I have a mix of both. I have clients that do need a lot of translation during the holiday season because they work a lot with marketing, and you can’t stop selling during the holidays. And, I have clients who are not in the marketing area who decide to close their offices for the season.

As a freelance translator, I appreciate that I have both kinds of clients. Let’s see what projects could come up during the holidays that will keep you busy until the very end of the year!

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Marketing

I already talked about that a bit. Thanksgiving, Black Friday, Cyber Monday, and post-holiday sales, all are very important occasions for selling your products. So, clients who rely on advertising to reach more potential customers are going to be in constant need of translations. Actually, I think this is one of my busiest times of the year because of Google Ad Search projects. They can come in at any time and in abundance.

Special Holidays Services and Products

Some clients offer special services or products for the season. They might offer to decorate your home, organize your celebrations, and so on. They might offer a special product, like a beverage that they only sell during this time, or they sell more of it because of the holidays. An example is Eggnog, a beverage that is largely consumed during the Holidays.

Hotels and Restaurants

The hotels and restaurants market definitely enters a high season with the holidays. They need to make sure that more people stay with them or visit them. Marketing is essential here, as well as special offers and packages. Restaurants might even offer a new or different menu for the holidays. And all of this needs to be translated asap 😉

What about you? Do you have a high or low workflow during the holidays? I’d love to hear all about it in the comments. And don’t forget to hit the subscribe button!

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Thank you to Day Translations for sponsoring this post! Click on the link and find out more about the services they offer, even during the holidays!

Until the next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Social Media, Translation

How to Keep Our Clients

Hi everyone!

Today I want to talk about a very important topic: How to keep our clients! As freelancers, we know how important it is to make sure that our clients keep coming back to us for their translations and other services.

We also know that the translation field is a highly competitive one, especially for some language pairs like English to Spanish.

So, what should we do to stand out in a pool filled with experienced translators? Here are some tips that you might find helpful:

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High-Quality Work

A guaranteed way to keep our clients coming back for more is if we deliver high-quality work before the deadline. This will always be considered a great trait for any translator who wishes to have a constant workflow.

Specializations

Although we have spoken before about whether or not specializations are a good idea or not, having a specialization that not many other translators have might help us to keep our clients.

Other Services

Yes, we are translators, but we can do more than just translate, right? We can offer other services like proofreading, editing, reviewing, localization, transcreation, and subtitling, among many more.

Offering other services is a secure way to get more work. Once our client knows our array of services, they will likely come back to us not just for translations but for any other of the services we offer.

These services might actually come to you as a surprise. I never thought I’d become a Content Editor for a language-learning platform, and yet, here I am as one for over a year! We just need to explore more opportunities and learn as much as we can.

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When you decide to go ahead and take on a job you’ve never done, you will likely get trained by the client. This is important to take an advantage of because it will help you not just with one client but with many more.

As long as we keep our clients happy, they will always want to work with us!

What about you? What are your secrets for keeping your clients? What other services do you offer as a translator? I can’t wait to read all about it in the comments and don’t forget to subscribe!

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday Discounts!

Hi everyone!

Black Friday is almost here! You don’t want to miss out on the big deals for this year!

Have you already thought if you are going to buy anything during this year’s Black Friday deals? What are you looking for? Maybe books, webinars, makeup, skincare, and so much more!

Personally, I am not sure if I will be buying anything this year. I haven’t found anything that I find so appealing that I must have it! Hahaha

But there are some great deals, especially these by Day Translations and Day Interpreting!

If you are looking for discounts in the service fields, specifically on translations and interpreting services, you’ve found them!

From November 1st until this Friday, November 25th (yes, Black Friday day!), Day Translations is offering 15% off all their services. Find out more here:

And Day Interpreting is offering a $15 credit for new clients to use on their on-demand interpreting services. Day Interpreting is actually an App/Dashboard in which clients can request video or phone interpreters in 190 languages 24/7 for any area of expertise: legal, healthcare, education, business, etc. You can find out more here:

What do you think? These are two great deals but hurry up because they end on Friday, so make the most out of them!

Let me know in the comments if you used any of these coupons and how was your experience! Also, don’t forget to hit the subscribe button!

Remember these are unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above. Don’t let these opportunities slip right through your fingers!

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday Services Deals

Hi everyone!

Continuing with the topic of “Black Friday”, today I want to talk about how this can work for products and services.

Of course, it is easier for businesses that sell products to make special Black Friday deals. Services can be a bit tricky to offer on sale because they are not tangible goods.

But this doesn’t mean it can’t be done. You can still run a campaign to offer discounts. For example, one campaign could look like this: “We are offering 15% off all our services on Black Friday. Use this code XXXX to claim your discount.”

So, you can offer a percentage off or you can also offer free credit for a certain amount, let’s say that if people use the code you advertise, they get $15.00 off the total price of the service or services you offer.

Doing something like this can help with your business visibility and engagement. It would be interesting to know how many people actually claim the discount code or codes you offer.

You can also do it without codes. You can just announce that all your services will have a 10% off on Black Friday. This is a broader offer, which might impact more followers. Sometimes people don’t like using codes, so if they see that it is a general sale, without a code, they might feel more inclined to claim it.

Of course, as service providers, it isn’t always easy to offer a deal on a specific day or holiday. If we haven’t had a high-income month, we probably wouldn’t want to offer a discount, since it would mean we would get a lower payment.

On the other hand, a discount might help us out of the low-income circle we are in at the moment. Doing anything like this is always a gamble. You have to try different strategies to find the ones that actually work for you.

I’ve never offered a deal before, I think with translation is a bit difficult to offer a concrete deal. What about you? Have you ever done anything like this? If so, how did it go? Did it work for you? I cannot wait to read all about it in the comments.

Two companies that know how to make these kinds of deals work for them are Day Translations and Day Interpreting, which are offering unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above.

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday Around the World

Hi everyone!

Continuing with our special theme for November, let’s learn more about the “Black Friday” celebration around the world.

According to Black-Friday.Global, in the autumn and winter season, Black Friday sale plays an important role not only in terms of e-commerce turnover but also in the activity of shoppers. At the beginning of November, small and middle-sized businesses, as well as bigger players on the market, begin Black Friday preparations. They announce huge sales to take place at the end of November, in both online and brick-and-mortar stores.

Curiously enough, merchants claim that this is not entirely about the fight for increasing their sales. In a sense, sellers and buyers swap places during Black Friday. In normal circumstances, customers gain benefits by shopping regularly and thus asserting their loyalty. In November, stores are the ones that must prove loyalty toward their clients, which can be assessed with regard to the level of rebates and availability of highly discounted products.

In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days. It may sometimes start on Thursday and continue until the end of the week, or even the month. In an attempt to grab consumers’ attention, some stores start the so-called presales as early as Monday. Nevertheless, in most countries, the peak of shoppers’ interest falls on the same day. Google Trends data for 19-25 November 2018 shows that one-third of all queries related to Black Friday sales were recorded on Friday. Nevertheless, the interest of customers starts to grow on Wednesday and fades on Sunday.

Unlike the United States, citizens of other countries do not usually have a day off on Black Friday. Although peaks in online shopping activity in various countries are slightly different, generally they fall in the morning and evening according to Black-Friday.Global data for 2018.

On the other hand, in countries like Turkey, Finland, Greece, Singapore, and Hong Kong, Black Friday seems to have been much-anticipated — based on the fact that most of the shopping was done right after midnight.

What is the trend like in your country? Do you get a sale on that day? Does it last just one day or several days? I’d love to hear about your experiences in the comments, and don’t forget to subscribe!

And to celebrate the sales bonanza spirit of the day, this year Day Translations and Day Interpreting are offering unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above.

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Black Friday History

Hello everyone!

Believe it or not, Black Friday is just a few weeks from now, so today I wanted to talk about its history.

According to History.com, The first recorded use of the term “Black Friday” was applied not to post-Thanksgiving holiday shopping but to the financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. Two notoriously ruthless Wall Street financiers, Jay Gould and Jim Fisk worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free fall and bankrupting everyone from Wall Street barons to farmers.

The most commonly repeated story behind the Thanksgiving shopping-related Black Friday tradition links it to retailers. As the story goes, after an entire year of operating at a loss (“in the red”) stores would supposedly earn a profit (“went into the black”) on the day after Thanksgiving, because holiday shoppers blew so much money on discounted merchandise. Though it’s true that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Friday’s origin is the officially sanctioned—but inaccurate—story behind the tradition.

The real history behind Black Friday, however, is not as sunny as retailers might have you believe. Back in the 1950s, police in the city of Philadelphia used the term to describe the chaos that ensued on the day after Thanksgiving, when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year. Not only would Philly cops not be able to take the day off, but they would have to work extra-long shifts dealing with the additional crowds and traffic. Shoplifters would also take advantage of the bedlam in stores to make off with merchandise, adding to the law enforcement headache.

By 1961, “Black Friday” had caught on in Philadelphia, to the extent that the city’s merchants and boosters tried unsuccessfully to change it to “Big Friday” in order to remove the negative connotations. The term didn’t spread to the rest of the country until much later, however, and as recently as 1985 it wasn’t in common use nationwide. Sometime in the late 1980s, however, retailers found a way to reinvent Black Friday and turn it into something that reflected positively, rather than negatively, on them and their customers. The result was the “red to black” concept of the holiday mentioned earlier, and the notion that the day after Thanksgiving marked the occasion when America’s stores finally turned a profit. 

The Black Friday story stuck, and pretty soon the term’s darker roots in Philadelphia were largely forgotten. Since then, the one-day sales bonanza has morphed into a four-day event and spawned other “retail holidays” such as Small Business Saturday/Sunday and Cyber Monday. Stores started opening earlier and earlier on that Friday, and now the most dedicated shoppers can head out right after their Thanksgiving meal.

Do you celebrate a “Black Friday” where you are from? What do you think of its origins? Let me know in the comments.

And to celebrate the sales bonanza spirit of the day, this year Day Translations and Day Interpreting are offering unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above.

Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Social Media, Translation

Culture and Translation

Hi everyone!

Today I want to talk about culture and translation. It is not always possible to directly translate words, phrases, or even concepts. What works in one culture, might make little to no sense in another. And, in many cases, single words have no direct translation into other languages.    

In many cases, there are no replacements for certain words, phrases, or sayings. In cases such as this, translators need to find alternative routes to try and represent the source content as best they can. This usually comes in the form of transcreation (an amalgamation of translation and creative repurposing). It allows translators to use more creative license and cultural awareness to create something that will ultimately make a lot more sense in the chosen market. 

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But, depending on how different the cultures are that you are translating for, it can be a very difficult process. Cultural stretch, in this context, refers to Hofstede’s model, which identifies six social dilemmas that all societies face. The model identifies how different countries resolve these social dilemmas and gives us a language to understand cultural differences.

These are:

  • How do we deal with power inequality in society?
  • How do we relate to the group?
  • What drives our motivation? 
  • How do we relate to uncertainty? 
  • What is our relationship to time?
  • How do we relate to pleasure?

Understanding how far removed you are from the cultural status-quo of another market is very important when embarking on a new project. It could be the difference between opting for simple translation, transcreation, or a total overhaul of the campaign.

What can we do to better incorporate culture into translation?

Involve culture from the beginning. Though navigating the nuances of different cultures is fraught with complexity, there are plenty of things you can do to simplify it when taking on a translation task. The best and most simple way is to bring culture into the conversation right from the start, to ensure – long before translation even takes place – that the idea itself will land across borders.

Get creative. One of the most useful things you can do to try and incorporate culture into the translation process is to stop seeing translation as a technical thing and start to see it as a creative practice.

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Adapting and catering to other cultures is, in a sense, an exercise in letting go of what we believe to be normal. This, in turn, offers us an excellent chance to be creative and also become much more global in our thinking. Let’s face it, that’s no bad thing!

Let me know in the comments if this information is helpful, and don’t forget to hit the subscribe button!

Thank you to Day Translations for sponsoring this post. You can learn more about their services by clicking on the link to their website.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Content Marketing, Social Media, Translation

Marketing Translations

Hi everyone!

Today I want to talk about marketing translations and transcreation. I’ve been working in this field for a while and thought sharing my experience would be interesting.

Lately, I’ve seen growth in the marketing/ads field for translation and quality assurance. Big companies, especially in the telecommunications and retail areas, need to make sure that their ads reach everyone, including Spanish speakers in the US and Latin America.

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Google Ads consist of several headlines and descriptions. The challenge for a translator is that these headlines and descriptions have a character limit. So, for example, with the headlines, you cannot go over 30 characters. Therefore, it isn’t a matter of just translating the text, you have to make sure that it doesn’t go over the character limit but still conveys the meaning of the source text in a clear and natural way in the target language.

Of course, companies and agencies will provide you with a guide for the translation and proofreading of these texts. They will also give you tips on how to work with certain lengthy ones.

I’ve also been translating the texts for ad “cards”. These ones are for graphic ads which are published on the client’s website. These also can be tricky because you need to make sure that they take the same space, or as close as possible, as the source text. Otherwise, the text will go over the pictures that are included in the card. I am an English to Spanish translator, and if you speak these two languages, you know how Spanish is lengthier than English, it usually takes more words to convey the same message.

This is where your creativity has to kick in: “How do I translate this text in the least amount of characters possible but without losing the meaning and essence of the source?” Well, is not always easy. You really have to think about the possible alternatives and choose the one you think fits best. And that may not be enough sometimes. The graphic designers might get back to you asking for an ever shorter version!

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Still, I like this type of work. I get to translate and review, but I also get to use my creativity as a writer. I guess you get the best of both worlds.

How about you? Have you worked on marketing translations like these? What has your experience been like? I’d love to hear about it in the comments.

Thanks again to Day Translations for sponsoring this post! Click on the link to their website to learn more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Social Media, Translation

Final Trimester of the Year

Hello everyone!

Believe it or not, we have officially entered the final trimester of the year! I don’t know about you, but this year has gone by quicker than ever for me.

This would be a good time to look back at what has happened so far, and what we should still work towards achieving before the year is over.

It isn’t always to analyze what has worked and what hasn’t but here are a few questions that I think can help us:

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Have we achieved the goals we set for ourselves at the beginning of the year?

I know, we all make resolutions when the new year starts but it isn’t always easy to reach them. Sometimes we set unreachable goals, so they tend to change along the way.

Whether it was to find more clients or to set and negotiate higher fees, now it is a good moment to step back and see what we have achieved so far and what remains to be done.

Has this been a good year, financially speaking?

As freelancers, I think our main goal is to achieve financial security. Of course, that can only be reached through a steady flow of income. But freelancing can be a rollercoaster ride. Some months might be better than others.

We need to plan and save for those months when things seem to get quiet, that way we’ll always have enough income to take care of our expenses without having to suffer to pay our bills.

What is left for us to do to close the year on a high note?

This can be many things: taking a webinar we have been postponing, finally reaching out to those clients that seem unreachable, etc. Three months is still enough time to make sure our year ends on a positive note. This will help us to get a better start of the new year.

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So, it doesn’t matter what we have or haven’t achieved so far, we can still work towards reaching our goals! Let me know in the comments how your year has been so far, I’d love to hear from you! And don’t forget to subscribe!

Thanks to Day Translations for sponsoring this post! Check out their website to find out more about the services they offer.

Until next time, take care and stay safe!

XX

Brand Ambassador, Content Editor, Content Localizer, Social Media, Translation

Day Awards 2022: Winners

Hello everyone!

So, as you know, on September 30th was held the Day Awards 2022 ceremony! Did you watch it live? Whether you did or not, here are this year’s winners!

The ceremony was impressive, and you will find the link to the YouTube video to watch it all!

Here are this year’s winners, a round of applause for all of them and all the nominees! The competition was fierce!

Best CAT Tool of the Year:

  1. Smartling
  2. RWS Group Trados – Winner!
  3. Smartcat
  4. Lokalise

Best Management Tool of the Year:

  1. Asana – Winner!
  2. Twilio
  3. Ooona Manager
  4. Pipedrive

Best Interpreting Tool/Platform of the Year:

  1. Day Interpreting VRI – Winner!
  2. Zoom
  3. Google Translate
  4. Amazon Translate

Best Language Learning Platform/App/Program of the Year:

  1. Duolingo – Winner!
  2. Babbel
  3. Drops
  4. Memrise

Best Localized Video Game of the Year:

  1. Animal Crossing by AnimalCrossing M.
  2. World of Towers by Dreamlitgames – Winner!
  3. This War of Mine by 11bitstudios
  4. Elder Ring by FromSoftware

Nominees for Best Translated TV Show of the Year:

  1. Midnight at Pera Palace (Turkey)
  2. Maldivas (Brazil)
  3. Welcome to Eden (Spain) – Winner!
  4. The Cuphead Show (USA/Canada)

Nominees for Best Translated Movie of the Year:

  1. The Minions: The Rise of Gru! (USA) – Winner!
  2. Too Old for Fairy Tales (Poland)
  3. The Wrath of God (Argentina)
  4. The Worst Person in the World
  5. Fruit Basket: Prelude (Japan)

Nominees for Best Translated Book of the Year:

  1. Resurrecta by Vic Echegoyen
  2. A Few Collectors by Pierre Le Tan
  3. The Travelling Cat Chronicles by Hiro Arikawa
  4. Violeta by Isabel Allende – Winner!

I hope you enjoy the results, and here is the YouTube video link:

Thank you to Day Translations for sponsoring this post! Check out their website to find out more about their services.

Until next time, take care and stay safe!

XX