Continuing with our special theme for November, let’s learn more about the “Black Friday” celebration around the world.
According to Black-Friday.Global, in the autumn and winter season, Black Friday sale plays an important role not only in terms of e-commerce turnover but also in the activity of shoppers. At the beginning of November, small and middle-sized businesses, as well as bigger players on the market, begin Black Friday preparations. They announce huge sales to take place at the end of November, in both online and brick-and-mortar stores.
Curiously enough, merchants claim that this is not entirely about the fight for increasing their sales. In a sense, sellers and buyers swap places during Black Friday. In normal circumstances, customers gain benefits by shopping regularly and thus asserting their loyalty. In November, stores are the ones that must prove loyalty toward their clients, which can be assessed with regard to the level of rebates and availability of highly discounted products.
In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days. It may sometimes start on Thursday and continue until the end of the week, or even the month. In an attempt to grab consumers’ attention, some stores start the so-called presales as early as Monday. Nevertheless, in most countries, the peak of shoppers’ interest falls on the same day. Google Trends data for 19-25 November 2018 shows that one-third of all queries related to Black Friday sales were recorded on Friday. Nevertheless, the interest of customers starts to grow on Wednesday and fades on Sunday.
Unlike the United States, citizens of other countries do not usually have a day off on Black Friday. Although peaks in online shopping activity in various countries are slightly different, generally they fall in the morning and evening according to Black-Friday.Global data for 2018.
On the other hand, in countries like Turkey, Finland, Greece, Singapore, and Hong Kong, Black Friday seems to have been much-anticipated — based on the fact that most of the shopping was done right after midnight.
What is the trend like in your country? Do you get a sale on that day? Does it last just one day or several days? I’d love to hear about your experiences in the comments, and don’t forget to subscribe!
And to celebrate the sales bonanza spirit of the day, this year Day Translations and Day Interpreting are offering unique discount codes, which are valid from November 1st to November 25th (Black Friday Day)! You may use the discount codes by clicking on the banners above.
Thanks to Day Translations for sponsoring this post! Click on the link to find out more about the services they offer.
Until next time, take care and stay safe!