Hello everyone!
So, the most wonderful time of the year has officially started! But what does that mean for translators: more or less work during the holidays?
Well, it depends on many things. It depends on the clients. Do they have a high holiday season where they need a lot of translations? Or do they have a low season and maybe even go away on vacation?
I have a mix of both. I have clients that do need a lot of translation during the holiday season because they work a lot with marketing, and you can’t stop selling during the holidays. And, I have clients who are not in the marketing area who decide to close their offices for the season.
As a freelance translator, I appreciate that I have both kinds of clients. Let’s see what projects could come up during the holidays that will keep you busy until the very end of the year!
Marketing
I already talked about that a bit. Thanksgiving, Black Friday, Cyber Monday, and post-holiday sales, all are very important occasions for selling your products. So, clients who rely on advertising to reach more potential customers are going to be in constant need of translations. Actually, I think this is one of my busiest times of the year because of Google Ad Search projects. They can come in at any time and in abundance.
Special Holidays Services and Products
Some clients offer special services or products for the season. They might offer to decorate your home, organize your celebrations, and so on. They might offer a special product, like a beverage that they only sell during this time, or they sell more of it because of the holidays. An example is Eggnog, a beverage that is largely consumed during the Holidays.
Hotels and Restaurants
The hotels and restaurants market definitely enters a high season with the holidays. They need to make sure that more people stay with them or visit them. Marketing is essential here, as well as special offers and packages. Restaurants might even offer a new or different menu for the holidays. And all of this needs to be translated asap 😉
What about you? Do you have a high or low workflow during the holidays? I’d love to hear all about it in the comments. And don’t forget to hit the subscribe button!
Thank you to Day Translations for sponsoring this post! Click on the link and find out more about the services they offer, even during the holidays!
Until the next time, take care and stay safe!
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Translation Expert 