I recently reached 400 followers on my Instagram business account.
This small milestone got me thinking about what matters the most when it comes to followers: quality or quantity?
Obviously, if you want your personal brand to stand out in social media, you need to hit a certain amount of followers, around a 1,000 to actually “make it” in the business.
But how many of those followers are actually following you because they like your content and they deem it important?
That is more difficult to say. No algorithm let us know that. And with a public account is easier to get followed by just anyone.
I would say that at least half of my 400 followers don’t have a clue why they are following me. Maybe a friend of theirs is following me, maybe they thought that by following my account they would get an immediate following to theirs.
Right now, people are trying everything to become popular on social media, so it would not be surprising that they follow just to be followed. They do not care about your content and brand, they only care about adding up their followers’ number.
And let us not talk about the followers who think Instagram and other social media are a dating app. I cannot stress enough how many messages I have received on my business account from “thirsty boys”.
Of course, I am always professional and answer that they are contacting a business account and if it’s not business what they are looking for, then they should move on. That means fewer followers, but that is not the kind of followers I want, do you?
There are important things to take into account when you choose who you’ll follow on your business account, to make sure they follow you back:
- Make sure they are in the same industry as you. This will help you to network with fellow freelancers, in my case translators.
- Check their profile page, does it look like a real account or maybe a fake one? Do they have any posts or none, but lots of followers? If it looks fishy, don’t follow back!
- Interact with your followers, especially with those who have shown they like your posts by liking them! Always answer the comments you receive, and comment on your followers’ posts!
I think we all would like to have more quality followers than a huge quantity of not-real-followers, but that is very hard to achieve, so let’s work with what we have!
What about you? What do you think about this? What are your followers like?
Don’t be shy and leave your comments! I’d love to hear your thoughts on this subject!
Until the next time…have a wonderful day!