Today I want to talk about Instagram partnerships.
First, what do I mean by “partnership”? I mean, working with a company that pays you to post some of their material on your feed.
I don’t use the word “influencer”, because to be one on IG, you need more than 10,000 followers and the posts become “sponsored” ones.
Partnerships, is for those accounts with less than 1,000 followers, like me. I am close to 500 followers, not a lot in comparison to a true influencer, and this is why I was so surprised about a DM I got.
It was from a translation agency, and they pretty much told me how impressed they are with my posts and want to work with me to post some of their material so it reaches my followers.
I said I was surprised, because this is the first message of this kind that I have received since I opened my IG business account, and also because they were asking for fees…and I had no idea about what to answer!!
Thank God for contacts! I immediately asked a very famous IG marketing expert and influencer, @elisedarma, if she could help me. And she sent me a link to a blog she wrote about this subject, which included a calculator to know how much you should charge someone for each post, depending on how many followers you have.
I also searched the internet for further information. I read that it was important, before discussing fees, to ask the client what their budget is for this project and what exactly do they need me to do.
Would they send me the material, ready to be posted or would I have to do some sort of designing? How many times per week was I expected to post their material? Did they want a regular picture/video post or a story, or both? Or is it just a one-time thing?
So, I asked the client that, and right now it is all about discussing the details.
I’m not sure if something will come out of this, but whenever I heard people say that you can actually make money from Instagram, I thought they were crazy and that it wasn’t possible…but now I see how it can happen!
I know I won’t be making buckets of money with such a small number of followers, but if one company has reached out, and if it works for them, this could mean that other companies could approach me to provide them with the same service.
This has nothing to do with translation, but I am always open-minded about learning new things and working on new kinds of projects.
Have you ever done work like this? What was your experience like? I’d love to hear about your stories and how this form of partnership has worked out for you.
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Until next time…Happy Halloween!!